ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

The Prescription Paper Pill Bottle

Winner in Brand Identity, Pharma & Healthcare

Finalist in Art Direction

Objective

Our challenge was to design sustainable prescription packaging that does not harm the environment. Rejecting the use of plastic, our brief called for an earth-friendly paper bottle that also meets FDA regulations for protection, durability, and safety.

After all, plastic pill bottles are a big problem in the United States. The fact is that these prescription medication bottles are too small to be recycled. So, 4-5 billion polyethylene bottles go straight to landfills and ocean dumps each year. Toxic waste that ends up devastating our natural ecosystem.

Strategy

It’s a really simple idea. But designing it, not so simple. We looked at paper tubes, barrels, and boxes. Then explored and tested a series of designs before ultimately deciding on one winning design.

Introducing the Prescription Paper Pill Bottle. Made of 100% compostable and biodegradable paper, the bottle contains no plastic, artificial glue, toxic dyes, or coatings. And it meets FDA regulations for water, light, and child resistance.

Once emptied, all the elements of the bottle can be tossed into local composts to decompose and enrich the planet’s soil instead of polluting it.

Results

Produced in conjunction with our client and partner, TOM: Tikkun Olam Makers, the global movement of makers and innovators, the bottle’s open-source design is available to anyone and any pharmacy at tomglobal.org for manufacturing at any maker space and print shop.

The new prescription bottle was supported by campaign materials in social media and outdoor posters driving pharmacists to download the prototype and give patients filling their prescriptions a sustainable packaging option.

Resulting in a 24% increase in site traffic and producing more than 54 million media impressions in under two months, the design and promotion have elevated the conversation of sustainability in healthcare. Demonstrating that medications good for your health can now come in packaging that’s also good for the planet.

Media

Video for The Prescription Paper Pill Bottle

Produced by

Saatchi & Saatchi Wellness, Tikkun Olam Makers: TOM

Links

Entry Credits