13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Brand Identity

This award honors the best brand identity on social media and digital. Brand elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
Bloomberg Quicktake - Branding a New Model for News
In December 2017, Bloomberg Quicktake launched the first ever 24/7 video news network built exclusively on Twitter. While other online news services used social media to compel users to “click through” to their website, we wanted to meet users where they were. The vision: leverage Bloomberg’s global news coverage, business insights, and data-drive…
finalist
FX on Hulu - A Fearless Brand Identity
Develop a brand identity for the new FX on Hulu offering, showing the full scope and tone of the entire FX catalogue along with first looks at brand new shows.
finalist
L'Oréal.com new corporate website
L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’Oréal.com aims to install a consistent identity for the Group through all the corporate digital ecosystem and to strengthen engagement of our audiences. The objective was to create an immersive experience showcasing the uniqueness of our Brands an…
finalist
The New Culture of Skincare
It’s no secret, Rihanna has amazing skin. But it hasn’t always come easy: As a teen, she was overwhelmed with all of the skincare options out there. And, when she was younger, she tried a product that discolored her skin, which scared her from trying anything else for a long time. Driven by that bad encounter with a harsh product, Rihanna created …
finalist
The Prescription Paper Pill Bottle
Our challenge was to design sustainable prescription packaging that does not harm the environment. Rejecting the use of plastic, our brief called for an earth-friendly paper bottle that also meets FDA regulations for protection, durability, and safety. After all, plastic pill bottles are a big problem in the United States. The fact is that thes…
finalist
YOUTUBE SERIES: QUICK QUESTION
Delving into topics that seek to explain a lot of baseball’s unanswered questions is a tall task that requires many visual elements to assist in communicating a message to the best of our ability. We wanted to be sure to introduce a modern, yet very distinct design style that could provoke excitement and entertainment in the willingness to learn m…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!