ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

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Environment

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Humanitarian Aid & Developing Nations

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

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Reddit

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Triller

Tumblr

Twitch

Twitter

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Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

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Contests

Gamification

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Integrated Experiences

Fundraising

Live Events

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Television

Real Time Response

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User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

YOUTUBE SERIES: QUICK QUESTION

Finalist in Brand Identity

Audience Honor in Brand Identity

Objective

Delving into topics that seek to explain a lot of baseball’s unanswered questions is a tall task that requires many visual elements to assist in communicating a message to the best of our ability. We wanted to be sure to introduce a modern, yet very distinct design style that could provoke excitement and entertainment in the willingness to learn more about MLB’s storied history. Quick Question’s design style undoubtedly contributed to cementing itself as one of our strongest & most successful MLB Original’s programs as well as establishing such a strong brand identity with our audience.

Strategy

Establishing our brand identity began with designing the logo. The logo is immediately recognizable and holds so much character that lends itself to the nature of an “explainer series” on youtube. Building out the remaining assets such as lower thirds, colors & backgrounds as well as supporting elements took heavy inspiration from the logo design. Taking this approach allowed us to explore a design style that was very reminiscent of a “deconstructed” or “blueprint” look that reinforced what we were looking to accomplish with creating a program such as this. 

Results

Quick Question has seen 20M Impressions, translating into over 1.3M Views, with average View Duration routinely topping 5 minutes signaling a strong interest from the audience. From a demographics standpoint, we were extremely pleased to see our growth audiences all engaged strongly with the show: 15% of the audience was female (outperforming our average female viewership by 50%), 25%of the audience came from outside the US, and over 70% were under the age of 35. 

Many comments and testimonials specifically praised the “snazzy animations” that were present throughout our explainer series.

Media

Video for YOUTUBE SERIES: QUICK QUESTION

Produced by

MAJOR LEAGUE BASEBALL

Link

Entry Credits