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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

YOUTUBE SERIES: QUICK QUESTION

Finalist in Brand Identity

Objective

Delving into topics that seek to explain a lot of baseball’s unanswered questions is a tall task that requires many visual elements to assist in communicating a message to the best of our ability. We wanted to be sure to introduce a modern, yet very distinct design style that could provoke excitement and entertainment in the willingness to learn more about MLB’s storied history. Quick Question’s design style undoubtedly contributed to cementing itself as one of our strongest & most successful MLB Original’s programs as well as establishing such a strong brand identity with our audience.

Strategy

Establishing our brand identity began with designing the logo. The logo is immediately recognizable and holds so much character that lends itself to the nature of an “explainer series” on youtube. Building out the remaining assets such as lower thirds, colors & backgrounds as well as supporting elements took heavy inspiration from the logo design. Taking this approach allowed us to explore a design style that was very reminiscent of a “deconstructed” or “blueprint” look that reinforced what we were looking to accomplish with creating a program such as this. 

Results

Quick Question has seen 20M Impressions, translating into over 1.3M Views, with average View Duration routinely topping 5 minutes signaling a strong interest from the audience. From a demographics standpoint, we were extremely pleased to see our growth audiences all engaged strongly with the show: 15% of the audience was female (outperforming our average female viewership by 50%), 25%of the audience came from outside the US, and over 70% were under the age of 35. 

Many comments and testimonials specifically praised the “snazzy animations” that were present throughout our explainer series.

Media

Video for YOUTUBE SERIES: QUICK QUESTION

Produced by

MAJOR LEAGUE BASEBALL

Link

Entry Credits

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