ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

The New Culture of Skincare

Finalist in Brand Identity

Objective

It’s no secret, Rihanna has amazing skin. But it hasn’t always come easy: As a teen, she was overwhelmed with all of the skincare options out there. And, when she was younger, she tried a product that discolored her skin, which scared her from trying anything else for a long time. Driven by that bad encounter with a harsh product, Rihanna created Fenty Skin: an uncomplicated skincare line for everyone – even the fellas. Inspired by her global lifestyle, Rihanna brings together ingredients from around the world and pairs them with skincare powerhouses, such as hyaluronic acid and niacinamide, for clinically proven results.The packaging? Earth-conscious: Think more recyclable materials and smart refillable packs that feel luxurious. Plus, she’s elevated the entire experience with supple, unique textures and warm, delicious scents. This is skincare that works, that feels incredible, and that makes you feel good for using it. Get in on the new culture of skincare.

Strategy

Fenty Skin was founded on Rihanna’s vision of a truly inclusive skincare line accessible to all. We put diversity and authenticity at the forefront of all our touchpoints with consumers, from our product assortment to our advertising to our social media.

Results

In less than two weeks, our social channels burgeoned with an accumulation of over 537,000 new followers and millions of social impressions worldwide. Throughout this time period, Fenty Skin became the #1 most talked about skincare brand on the market – a major accomplishment for such a new brand, and a sign that our audience was ready for and welcoming of change. As we continue to grow and expand as a company, we will continue to keep our core values of inclusivity and simplicity in mind, encouraging our customers to continue to be their authentic selves and celebrate their skin 365 days a year!

Media

Video for The New Culture of Skincare

Produced by

Fenty Skin

Links

Entry Credits