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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best in Pharma & Healthcare

This award recognized the use of social media or digital by companies specializing in healthcare, pharmaceutical, life sciences and medicine. Objectives may include delivering product information to target audiences or building support for a healthcare-related cause.

See previous winners and honorees here.

Winner

Pharma & Healthcare
winner
The Prescription Paper Pill Bottle
Our challenge was to design sustainable prescription packaging that does not harm the environment. …

Finalists

Pharma & Healthcare
finalist
gold honor
GE Healthcare’s Frontline Fight Against COVID-19
When COVID-19 began to receive international attention in early 2020, surveys of online conversatio…
Pharma & Healthcare
finalist
silver honor
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Pharma & Healthcare
finalist
bronze honor
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help impro…
Pharma & Healthcare
finalist
bronze honor
audience honor
Survivorship Today: What It’s Like to Live with Cancer
In 2019, Bristol Myers Squibb launched Survivorship Today: What It’s Like to Live with Cancer to fi…
Pharma & Healthcare
finalist
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re goi…

Nominees

Pharma & Healthcare
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy…
Pharma & Healthcare
CooperVision: MiSight® 1 Day Contact Lenses
Launching a revolutionary children's eye health product during a time of crisis is complex. With th…
Pharma & Healthcare
Horizons 2020
Lung cancer is by far the deadliest cancer in the United States: It accounts for nearly 25% of all …
Pharma & Healthcare
Invisalign 2020
With social media profiles since birth and devices in-hand 24/7, Gen Z is the most connected genera…
Pharma & Healthcare
Let’s Endo the Pain – The Alliance for Endometriosis Survey
The Alliance for Endometriosis, which was announced in the Fall of 2020, is a collective of women’s…
Pharma & Healthcare
More to MS
About this entry   A broken conversation “It’s like you’re operating as a grayscale versi…
Pharma & Healthcare
NYC COVID-19 Heroes - nychealthheroes.com
At the height of the COVID-19 pandemic in 2020, thousands of New Yorkers poured into the city’s 11 …
Pharma & Healthcare
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported try…