13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Pharma & Healthcare

This award recognized the use of social media or digital by companies specializing in healthcare, pharmaceutical, life sciences and medicine. Objectives may include delivering product information to target audiences or building support for a healthcare-related cause.

See previous winners and honorees here.
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when this global pandemic surfaced, the best thing we could do to help combat it was to first leverage our expertise to quickly develop quality COVID-19 tests, and then help reliable information about them go, well, exactly that…viral. Our objective was to raise aw…
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy gut. Historically, the brand’s messaging strategy had not focused on overall digestive wellness. Based on shifting consumer needs, Benefiber launched a new masterbrand campaign in 2020 to support its latest innovation, Benefiber Prebiotic Fiber + Probiotics G…
CooperVision: MiSight® 1 Day Contact Lenses
Launching a revolutionary children's eye health product during a time of crisis is complex. With the world off its axis, breaking through with a compelling value proposition requires authenticity and clearly targeted messaging.  From August - November of 2020, CooperVision launched its first ever consumer campaign for MiSight® 1 day contact lenses, its grou…
GE Healthcare’s Frontline Fight Against COVID-19
When COVID-19 began to receive international attention in early 2020, surveys of online conversations showed an abundance of dread and negative information. While the world worried about the uncertainty of the virus, GE Healthcare was at work leveraging their resources as a $17B+ leading global medical technology innovator to make a difference in people’s l…
Horizons 2020
Lung cancer is by far the deadliest cancer in the United States: It accounts for nearly 25% of all cancer deaths. To combat the disease, AstraZeneca developed Imfinzi, a drug to treat Stage 4 non-small cell lung cancer (NSCLC). But a drug is only effective if it reaches the right patients, and in this case, AstraZeneca needed to find individuals who fit the…
Invisalign 2020
With social media profiles since birth and devices in-hand 24/7, Gen Z is the most connected generation ever. Yet in a world forced into pandemic lockdown and a nation embroiled in a political pressure cooker, teens have also never been harder to reach. Their trust in adults, authority figures, and even traditional advertising is fractured.   With this in m…
Let’s Endo the Pain – The Alliance for Endometriosis Survey
The Alliance for Endometriosis, which was announced in the Fall of 2020, is a collective of women’s health focused organizations united by a singular goal: to improve the lives of the one in 10 women of reproductive age in the United States living with endometriosis. Alliance members include AbbVie, the American College of Obstetricians and Gynecologists…
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help improve their journey from sickness back to wellness. Typically, consumers have found relief with Mucinex by purchasing the product at drug, supermarket and mass merchandisers. However, when the COVID-19 pandemic hit, Mucinex elevated its brand purpose – “To Be A H…
More to MS
About this entry   A broken conversation “It’s like you’re operating as a grayscale version of yourself.” “You can drink all the coffee in the world and it doesn’t make a difference.”  “It’s like you’re weighed down with chains.” These are real words from people with MS. To them, the fatigue that accompanies their condition is life-alteri…
NYC COVID-19 Heroes - nychealthheroes.com
At the height of the COVID-19 pandemic in 2020, thousands of New Yorkers poured into the city’s 11 public hospitals with a deadly virus. With compassion and courage, doctors, nurses and other healthcare workers healed and provided comfort to the sick. They saved countless lives. Tragically, there were many others that could not be saved, including patients …
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re going to encounter when they go into a vessel. To prepare for any eventuality, they’re forced to keep a suite of devices on hand, ramping up cost, complexity, and stress levels. AngioDynamics, a global medical device company specializing in vascular and oncolo…
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported trying to quit three or more times, only 28% said they still felt motivated during their last attempt, and only 18% felt confident that they could quit. For the nearly 34.4 million Americans who smoke cigarettes, the idea of quitting can feel truly daunting. A…
Survivorship Today: What It’s Like to Live with Cancer
In 2019, Bristol Myers Squibb launched Survivorship Today: What It’s Like to Live with Cancer to fill a void in the cancer community for the millions of survivors in the U.S. in need of support to prepare them for life after active treatment. At the core of this program is an episodic film series featuring individuals affected by cancer from across the coun…
The Prescription Paper Pill Bottle
Our challenge was to design sustainable prescription packaging that does not harm the environment. Rejecting the use of plastic, our brief called for an earth-friendly paper bottle that also meets FDA regulations for protection, durability, and safety. After all, plastic pill bottles are a big problem in the United States. The fact is that these prescrip…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!