The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 13th Annual Shorty Awards Best in Pharma & Healthcare

This award recognized the use of social media or digital by companies specializing in healthcare, pharmaceutical, life sciences and medicine. Objectives may include delivering product information to target audiences or building support for a healthcare-related cause.

See previous winners and honorees here.


silver honor
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy…
CooperVision: MiSight® 1 Day Contact Lenses
Launching a revolutionary children's eye health product during a time of crisis is complex. With th…
gold honor
GE Healthcare’s Frontline Fight Against COVID-19
When COVID-19 began to receive international attention in early 2020, surveys of online conversatio…
Horizons 2020
Lung cancer is by far the deadliest cancer in the United States: It accounts for nearly 25% of all …
Invisalign 2020
With social media profiles since birth and devices in-hand 24/7, Gen Z is the most connected genera…
Let’s Endo the Pain – The Alliance for Endometriosis Survey
The Alliance for Endometriosis, which was announced in the Fall of 2020, is a collective of women’s…
bronze honor
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help impro…
More to MS
About this entry   A broken conversation “It’s like you’re operating as a grayscale versi…
NYC COVID-19 Heroes -
At the height of the COVID-19 pandemic in 2020, thousands of New Yorkers poured into the city’s 11 …
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re goi…
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported try…
bronze honor
audience honor
Survivorship Today: What It’s Like to Live with Cancer
In 2019, Bristol Myers Squibb launched Survivorship Today: What It’s Like to Live with Cancer to fi…
The Prescription Paper Pill Bottle
Our challenge was to design sustainable prescription packaging that does not harm the environment. …