THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best in Pharma & Healthcare

This award recognized the use of social media or digital by companies specializing in healthcare, pharmaceutical, life sciences and medicine. Objectives may include delivering product information to target audiences or building support for a healthcare-related cause.

See previous winners and honorees here.

Winner

Pharma & Healthcare
winner
The Prescription Paper Pill Bottle
Our challenge was to design sustainable prescription packaging that does not harm the environment. …

Finalists

Pharma & Healthcare
finalist
gold honor
GE Healthcare’s Frontline Fight Against COVID-19
When COVID-19 began to receive international attention in early 2020, surveys of online conversatio…
Pharma & Healthcare
finalist
silver honor
Abbott - Rising to the Test
Until last year, nothing that had gone viral had been about something literally viral. But when thi…
Pharma & Healthcare
finalist
bronze honor
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help impro…
Pharma & Healthcare
finalist
bronze honor
audience honor
Survivorship Today: What It’s Like to Live with Cancer
In 2019, Bristol Myers Squibb launched Survivorship Today: What It’s Like to Live with Cancer to fi…
Pharma & Healthcare
finalist
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re goi…

Nominees

Pharma & Healthcare
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy…
Pharma & Healthcare
CooperVision: MiSight® 1 Day Contact Lenses
Launching a revolutionary children's eye health product during a time of crisis is complex. With th…
Pharma & Healthcare
Horizons 2020
Lung cancer is by far the deadliest cancer in the United States: It accounts for nearly 25% of all …
Pharma & Healthcare
Invisalign 2020
With social media profiles since birth and devices in-hand 24/7, Gen Z is the most connected genera…
Pharma & Healthcare
Let’s Endo the Pain – The Alliance for Endometriosis Survey
The Alliance for Endometriosis, which was announced in the Fall of 2020, is a collective of women’s…
Pharma & Healthcare
More to MS
About this entry   A broken conversation “It’s like you’re operating as a grayscale versi…
Pharma & Healthcare
NYC COVID-19 Heroes - nychealthheroes.com
At the height of the COVID-19 pandemic in 2020, thousands of New Yorkers poured into the city’s 11 …
Pharma & Healthcare
Start Stopping Shout Out
Quitting smoking isn’t just hard—it’s really, really hard. While nearly 65% of smokers reported try…