ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

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Art Direction

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Team

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Self-Defined

Leader

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Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

NYC COVID-19 Heroes - nychealthheroes.com

Winner in Health & Medical

Entered in Pharma & Healthcare

Objective

At the height of the COVID-19 pandemic in 2020, thousands of New Yorkers poured into the city’s 11 public hospitals with a deadly virus. With compassion and courage, doctors, nurses and other healthcare workers healed and provided comfort to the sick. They saved countless lives. Tragically, there were many others that could not be saved, including patients and fellow health care workers who they loved and grieved like family. 

To honor these modern-day heroes, NYC Health + Hospitals created and launched a website to preserve the legacy of the public health system’s heroic response to the COVID-19 pandemic. The website, nychealthheroes.com, serves as a public platform to recognize the more than 40,000 brave healthcare workers whose dedication helped thousands of New Yorkers recover from COVID-19 and return home. The site offers an intimate behind-the-scenes look at the workforce’s life-saving efforts, and highlights key patient care and staff support data during the first wave of the pandemic. Additionally, visitors can use interactive tools to show their gratitude and provide support to NYC Health + Hospitals’ health care workers and their families as they continue responding to the pandemic and saving lives.

Strategy

The website consists of the following key sections:

Results

To promote the launch of the website and bring greater recognition to our heroes as the pandemic raged on, the health system launched a paid digital advertising campaign on Facebook, Twitter and Instagram during the holiday season in December 2020.

In just 10 days, the healthcare heroes campaign reported nearly 2 Million impressions and nearly 22,000 clicks to the website.

The campaign had an overall Click Through Rate of 1.13%. Facebook performed the best with a CTR of 1.67%

Organically, several video tweets reported more than 3,000 Impressions, while one organic Facebook video post reported nearly 5,000 views.

Media

Video for NYC COVID-19 Heroes - nychealthheroes.com

Produced by

NYC Health + Hospitals; John Rae Productions; Bronx Documentary Center

Links

Entry Credits