ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Survivorship Today: What It’s Like to Live with Cancer

Bronze Distinction in Pharma & Healthcare

Audience Honor in Pharma & Healthcare

Objective

In 2019, Bristol Myers Squibb launched Survivorship Today: What It’s Like to Live with Cancer to fill a void in the cancer community for the millions of survivors in the U.S. in need of support to prepare them for life after active treatment. At the core of this program is an episodic film series featuring individuals affected by cancer from across the country, which spotlights the raw, diverse experiences of survivorship. As Bristol Myers Squibb was in the midst of transcending the program in its newest chapter to spotlight new patient voices and timely themes, COVID-19 hit. While the world shifted its focus to the acute crisis at hand, cancer didn’t stop and those living with cancer were impacted with a host of new challenges. More than ever, cancer survivors were looking for support.

In addition to health concerns, the pandemic ushered in added stressors with feelings of isolation and loneliness as survivors struggled to stay safe at home. As many survivors know first-hand, the disease can have lasting impacts on a person’s health and well-being and life doesn’t return to “normal” even in remission. This was compounded when thinking about the challenges COVID-19 brings to “a new normal.” These realities needed a spotlight and Bristol Myers Squibb quickly pivoted its approach for Survivorship Today to address the coronavirus as the most pressing challenge of the moment with a nimble and timely approach to give patients and the community relevant content and resources during a time of need.

Strategy

Results

 

 [1] Survivorship Campaign Awareness Survey, Facilitated by Ipsos. November 2020. Data on file.

Media

Produced by

GCI Health, Havas Media, Bristol Myers Squibb,

Links

Entry Credits