12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Pharma & Healthcare

Companies specializing in healthcare, pharmaceutical, life sciences and medicine are eligible for this award. Objectives may include delivering product information to target audiences or building support for a healthcare-related cause.
#MyPainMatters
Buscofem is a leading brand of menstrual cramps drug in Brazil. Despite their leadership on the market, we were challenged with further increasing brand awareness and sales numbers, while also turning Bu…
Bug Week
Due to increasing global travel and trade, bug-borne illnesses are transmitted from country to country faster than ever before. From 2004 to 2016, the Centers for Disease Control and Prevention (CDC) rep…
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that they're at risk of having bones that are thin and porous. Those who suffer from osteoporosis are at increas…
Feel More Like You
Glass Entertainment Group partnered with Upworthy and Walgreens to bring attention to Walgreen’s “Feel More Like You” campaign. The program provides beauty and pharmacy support for people suffering with …
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to introduce the latest in nighttime cold and flu relief with the launch of new Mucinex Nightshift Cold & Flu…
NYC Care, UNLOCK Health Care Access with Dignity and Respect
NYC Care is a new health care access program by NYC Health and Hospitals that offer services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care is part of N…
TUMS or DARE
As America’s #1 antacid, TUMS is well-known for its history of heartburn relief. But now, the product that consumers know and love not only relieves heartburn, but also provides a new cooling sensation. …
The Taste Test Drive by Nicorette
In a world where vapes/ecigs have blurred the lines between quitting and switching, and essentially made smoking cool again, how does a brand with a 23-year heritage of helping smokers to quit ignite con…
University of Kentucky HealthCare - We Are Proof
When defining our objective for the University of Kentucky HealthCare’s 2019 campaign, we brought to life the obvious - very few people want to engage with a hospital or health care brand unless they hav…
“No Matter What”
Over the past ten years, those suffering from atopic dermatitis (AD), a form of chronic eczema, have lacked access to innovative treatment options. DUPIXENT AD marks the first – and currently only – a bi…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.