13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 12th Annual Shorty Awards Best in Pharma & Healthcare

Companies specializing in healthcare, pharmaceutical, life sciences and medicine are eligible for this award. Objectives may include delivering product information to target audiences or building support for a healthcare-related cause.

Winner

Pharma & Healthcare
winner
University of Kentucky HealthCare - We Are Proof
When defining our objective for the University of Kentucky HealthCare’s 2019 campaign, we brought to life the obvious - very few people want to engage with a hospital or health care brand unless they have an immediate need. After all, why would you? It’s scary, it’s complex and not something you really want to be thinking about. UK HealthCare and …

Finalists

Pharma & Healthcare
finalist
#MyPainMatters
Buscofem is a leading brand of menstrual cramps drug in Brazil. Despite their leadership on the market, we were challenged with further increasing brand awareness and sales numbers, while also turning Buscofem into an important player in the digital environment, converting new users and engaging customers to increase loyalty.
Pharma & Healthcare
finalist
Bübl Fashion
There are two million Canadians who suffer from osteoporosis, but most people have no idea that they're at risk of having bones that are thin and porous. Those who suffer from osteoporosis are at increased risk of bone fracture, including hip fracture, which can lead to death. Our main objectives were to make Canadians more knowledgeable about ost…
Pharma & Healthcare
finalist
audience
Feel More Like You
Glass Entertainment Group partnered with Upworthy and Walgreens to bring attention to Walgreen’s “Feel More Like You” campaign. The program provides beauty and pharmacy support for people suffering with cancer. The side effects of cancer treatments impact not only how an individual feels on the inside, but also how they see themselves in the mirro…
Pharma & Healthcare
finalist
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to introduce the latest in nighttime cold and flu relief with the launch of new Mucinex Nightshift Cold & Flu: a powerful new solution for nighttime cold & flu sufferers everywhere, empowering them to fight their worst symptoms, sleep great, and wake up h…
Pharma & Healthcare
finalist
NYC Care, UNLOCK Health Care Access with Dignity and Respect
NYC Care is a new health care access program by NYC Health and Hospitals that offer services at little or no cost to New Yorkers unable to afford or ineligible for health insurance. NYC Care is part of NYC's “Guaranteed Care” plan, the largest municipal initiative in the nation to ensure health care for every person in ou city regardless of immigr…
Pharma & Healthcare
finalist
TUMS or DARE
As America’s #1 antacid, TUMS is well-known for its history of heartburn relief. But now, the product that consumers know and love not only relieves heartburn, but also provides a new cooling sensation. To drive consideration and purchase intent of the new TUMS Chewy Bites with Cooling Sensation, TUMS sought to appeal to millennials. From a busine…

Nominees

Pharma & Healthcare
Bug Week
Due to increasing global travel and trade, bug-borne illnesses are transmitted from country to country faster than ever before. From 2004 to 2016, the Centers for Disease Control and Prevention (CDC) reported more than 640,000 bug-borne illness cases in the U.S., with nine newly discovered germs spread by bites from infected bugs. Many of the nation’s 9.5 m…
Pharma & Healthcare
The Taste Test Drive by Nicorette
In a world where vapes/ecigs have blurred the lines between quitting and switching, and essentially made smoking cool again, how does a brand with a 23-year heritage of helping smokers to quit ignite consideration and conversion to completely break-free from the habit?
Pharma & Healthcare
“No Matter What”
Over the past ten years, those suffering from atopic dermatitis (AD), a form of chronic eczema, have lacked access to innovative treatment options. DUPIXENT AD marks the first – and currently only – a biologic treatment designed to treat AD through the administration of an injection. As a first-to-market treatment for AD, DUPINEXT faced two major challen…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!