ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Environment

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Health & Wellness

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Grassroots

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

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Twitch

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Multi-Platform

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Emerging Platform

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Community Management

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Engagement Tools

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Integrated Experiences

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Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

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Research

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Strategy

Talent Management

Self-Defined

Team

Account Team

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Client Team

Communications Team

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Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Genesis GV80 Artist Series

Finalist in Art Direction, Graphics, Images

Audience Honor in Graphics

Objective

To break through the social clutter and launch the first-ever Genesis GV80 SUV in a unique way. One that positioned the GV80 as a beautiful, exciting and boundary-pushing contender in its segment.

 

Strategy

Alluring design is what makes our brand unique -  It’s the emotional hook as it strives to inspire awe.  With the vehicle launching during a global pandemic and traditional asset production at a standstill, we needed to think creatively for how we’d capture our theme, Boundless by  Design. We sent RFP’s to non-automotive artists along with an asset pack and asked them to interpret Boundless by Design using the all-new GV80 as their focal point. The result was an outpour of social first, thumb stopping creative, that was proactive and traditionally out of character for the brand - but art is boundless. To ensure each piece of artwork was seen by our core follower set and those interested in design, we boosted each piece of creative to allow for our content to breath in the explore page. 

Results

To date: The campaign generated over 805,515+ Impressions and garnered over 22K+ positive engagement with a 83% net sentiment, a 6% increase over benchmark for the brand.

Media

Produced by

INNOCEAN USA, Genesis Motor America

Link

Entry Credits