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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Genesis GV80 Artist Series

Finalist in Art Direction, Graphics, Images

Objective

To break through the social clutter and launch the first-ever Genesis GV80 SUV in a unique way. One that positioned the GV80 as a beautiful, exciting and boundary-pushing contender in its segment.

 

Strategy

Alluring design is what makes our brand unique -  It’s the emotional hook as it strives to inspire awe.  With the vehicle launching during a global pandemic and traditional asset production at a standstill, we needed to think creatively for how we’d capture our theme, Boundless by  Design. We sent RFP’s to non-automotive artists along with an asset pack and asked them to interpret Boundless by Design using the all-new GV80 as their focal point. The result was an outpour of social first, thumb stopping creative, that was proactive and traditionally out of character for the brand - but art is boundless. To ensure each piece of artwork was seen by our core follower set and those interested in design, we boosted each piece of creative to allow for our content to breath in the explore page. 

Results

To date: The campaign generated over 805,515+ Impressions and garnered over 22K+ positive engagement with a 83% net sentiment, a 6% increase over benchmark for the brand.

Media

Produced by

INNOCEAN USA, Genesis Motor America

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!