To break through the social clutter and launch the first-ever Genesis GV80 SUV in a unique way. One that positioned the GV80 as a beautiful, exciting and boundary-pushing contender in its segment.
Alluring design is what makes our brand unique - It’s the emotional hook as it strives to inspire awe. With the vehicle launching during a global pandemic and traditional asset production at a standstill, we needed to think creatively for how we’d capture our theme, Boundless by Design. We sent RFP’s to non-automotive artists along with an asset pack and asked them to interpret Boundless by Design using the all-new GV80 as their focal point. The result was an outpour of social first, thumb stopping creative, that was proactive and traditionally out of character for the brand - but art is boundless. To ensure each piece of artwork was seen by our core follower set and those interested in design, we boosted each piece of creative to allow for our content to breath in the explore page.
To date: The campaign generated over 805,515+ Impressions and garnered over 22K+ positive engagement with a 83% net sentiment, a 6% increase over benchmark for the brand.
