13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Graphics

This award honors the best graphics on social media and digital. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.
2020 iHeartRadio Jingle Ball Movie Posters
Two major holiday season staples had to face COVID-19 head-on: Highly anticipated movie releases and the iconic iHeartRadio Jingle Ball at Madison Square Garden. Unable to rely on the usual buzz and thrill that is found in a packed Madison Square Garden, iHeartRadio needed to find a way to create social content for the virtual event that would both engage f…
Genesis GV80 Artist Series
To break through the social clutter and launch the first-ever Genesis GV80 SUV in a unique way. One that positioned the GV80 as a beautiful, exciting and boundary-pushing contender in its segment.  
LA Kings: Mookie & Lebron 2020
To capture and capitalize a specialized moment where two of the biggest names in their respective sports, helped lead their Los Angeles teams to a championship title in the same year.
Mailing-it-in: The storied history of mail in voting
As the coronavirus forced the U.S. to grapple with the integrity of mail-in voting infrastructure ahead of the 2020 election, CBS News’ Face The Nation decided to inform their viewers about the history of mail in voting to help combat misinformation. The goal was to crunch the data and information into a simple to understand and digest story, that gives con…
PNC Bank MoneySelf Quiz
PNC’s Wealth Management team wanted to engage an elusive group of investors ($1-$3 Million in investable assets) who don’t see themselves as needing wealth advisory services.
Paramount Network's Yellowstone Season 3 Countdown Cards
Our main objective with our countdown cards was to eventize the season 3 premiere by showcasing never-before-seen elevated photography. Fans have to wait nearly 10 months for a new season of Yellowstone, and we want to make sure their patience is rewarded with high-quality, sharable content. We want to engage with our fans to help deepen their fandom so tha…
Pixar Origin Stories
Pixar films are known for their incredible storytelling, but what is lesser known are the stories behind them. From a son wanting to connect with a dad he never truly knew, to the journey of becoming one’s true self, the origins of many of our films come from very personal places and often speak to the triumphs, struggles, and day-to-day moments that make u…
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling identical products. Lost in a crowded marketplace that feels like a sea of sameness, they needed help differentiating themselves and their offerings from a host of global companies vying for business. The objective was simple: Drive brand awareness, perception…
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re going to encounter when they go into a vessel. To prepare for any eventuality, they’re forced to keep a suite of devices on hand, ramping up cost, complexity, and stress levels. AngioDynamics, a global medical device company specializing in vascular and oncolo…
TCL Halloween 2020 Campaign: #TCLHalloweek
The objective of the 2020 #TCLHalloweek Campaign includes:  Strengthen TCL’s social media presence by a minimum of 2MM+ impressions across all of their social platforms to increase brand awareness.  Improve TCL’s user engagements by 100% during the campaign period across all platforms to boost brand love and preference.   Solidify TCL’s young, fun …
Wheel of Whoa by AT&T

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!