Two major holiday season staples had to face COVID-19 head-on: Highly anticipated movie releases and the iconic iHeartRadio Jingle Ball at Madison Square Garden. Unable to rely on the usual buzz and thrill that is found in a packed Madison Square Garden, iHeartRadio needed to find a way to create social content for the virtual event that would both engage fans and increase viewership of the show. In addition, iHeartRadio is constantly looking to partner with up-and-coming social media creators to give their social feeds a fresh look and feel. With the help of an emerging graphic designer, iHeartRadio felt that creating custom movie posters for all of the musicians on the 2020 Jingle Ball lineup would be the perfect activation to achieve all of the above objectives.
iHeartRadio partnered with graphic designer Kerri DeLisi to create one-of-a-kind movie posters for all of the 2020 iHeartRadio Jingle Ball performers. To make the posters unique and authentic, iHeartRadio provided Kerri with original photography from each musician's performance, in addition to specific details about each artist's setlist and previous performances at Jingle Ball concerts in the past. From there, Kerri added her master design skills to give each poster a distinctive look and feel with the use of different fonts and color schemes. iHeartRadio also used the movie poster concept to create funny and original movie trailers for the artists to promote their performances. The posters caught the eye of some of the performers and resulted in social shares from Sam Smith, Lewis Capaldi, and more!
The 2020 Jingle Ball movie posters themselves generated over 244,000 engagements across iHeartRadio social platforms. The Harry Styles custom poster was the #1 most engaging piece of content from the entire event. The movie posters were also instrumental in driving a 600% YOY increase in total hours viewed of the iHeartRadio Jingle Ball show, and contributed to the 12.2 billion social media impressions surrounding the event. Finally, the iHeartRadio Instagram account gained over 24K followers on the night of the iHeartRadio Jingle Ball.