Wheel of Whoa by AT&T - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards

Wheel of Whoa by AT&T

Finalist in Short Form Video, Instagram Video

Entered in Graphics, Animations

Objectives

Confidential.

Strategy and Execution

Confidential.

Results

Confidential.

Media

Video for Wheel of Whoa by AT&T

Entrant Company / Organization Name

Critical Mass, AT&T

Links

Entry Credits

Melissa Smith
AVP, Digital Strategy and Performance at AT&T
Masha Gaidouk
Digital Marketing Director at AT&T
Kaitlyn Motycka
Senior Marketing Manager at AT&T
Valerie Carlson
Chief Creative Officer at Critical Mass
Frank Dattalo
VP, Executive Creative Director at Critical Mass
Sylvie Mercier
Creative Director at Critical Mass
Dimitri Kalagas
Creative Director at Critical Mass
James Leal-Valias
Associate Creative Director at Critical Mass
Rance Randle
Creative Director at Critical Mass
Will Danilow
Creative Director at Critical Mass
Minor LeBlond
Associate Creative Director at Critical Mass
Heather Livengood
SVP, Client Partner at Critical Mass
Jesse Lunenfeld
Account Director at Critical Mass
Bruna Schrickel
Account Manager at Critical Mass
Jared Folkmann
VP, Strategy at Critical Mass
Kelsey Chudiak
Senior Strategist at Critical Mass
Hilary Tong
Digital Producer at Critical Mass
Cale McArthur
Producer at Critical Mass
Lisa Zandy
EVP, Client Partner at Critical Mass
Sarah Elstone
Producer at Critical Mass
Zoe Whitfield
Producer at Critical Mass
Pablo Rochat
Art Director at Pablo Rochat