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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Rugby World Cup 2019 – Maneki Neko

Entered in Art Direction

Objective

Japan hosted the 2019 Rugby World Cup; the brief was to embrace the rich culture of Japan yet pay tribute to the exhilarating sport of Rugby. Our concept was that Rugby Fever has swept across all of Japan, and icons of Japan have been hit by the bug. Created to tell the story for the battle of the Rugby World Cup, the spots conveys the energy, drama and passion of the tournament. The plan was to create a fully integrated campaign that would include teasers, promos, menu boards, stickers and gifs.

Strategy

The strategy was to implement a robust marketing campaign across all platforms with a captivating story tie in an offer for fans to watch the world cup with a great price offer.

Results

We have achieved our marketing goals with overwhelming results. Our subscription for Rugby World Cup 2019 sky rocketed to 158% in sales.

Media

Video for Rugby World Cup 2019 – Maneki Neko

Produced by

beIN Asia Pacific

Entry Credits

About the Shorty Awards

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