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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

WWE Social Media

Finalist in Sports

Objective

The goal of WWE’s flagship social media platforms is to offer multiple locations for the WWE Universe’s needs. Our network of pages provides the social media user more opportunity to receive content centered around their favorite Superstars and WWE TV programs.

If WWE’s Facebook, Twitter, Instagram, Snapchat, YouTube and TikTok followers want exclusive backstage photos from Roman Reigns, they have nearly unlimited access.

WWE's social media networks allows our worldwide fanbase to get updates delivered in the way they choose, from the WWE news sources they prefer, in an informative and entertaining way.

Strategy

In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, our Social Team turns our social media platforms into an essential second-screen component for WWE’s comprehensive sports-entertainment experience.

WWE has social media producers stationed at every WWE event, which allows for the kind of exclusive access to WWE talent and in-ring action that you can't find anywhere else.

With 228 million Twitter followers across all WWE brand and talent pages, the WWE Universe is the main source of breaking news and buzzworthy conversation, giving WWE fans worldwide the chance to interact with WWE Superstars.

Through our Snapchat Stories, WWE fans are essentially given a backstage pass, including on-camera match announcements, interviews and highlights.

Our creative Social Team members collaborate seamlessly while stationed in all corners of the globe. From the locker room to the ground floor of our Advanced Media Group offices, passionate producers create original video content, provide up-to-the-minute coverage for all of WWE's major events, and much more.

WWE's social media producers coach our WWE Superstars in best practices for Twitter and other social media platforms, including proper verbiage, technique and etiquette.

Results

Media

Video for WWE Social Media

Produced by

WWE

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!