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From the 13th Annual Shorty Awards The Sports Media Company for Today's Fan

Entered in Sports

Objectives is a sports entertainment company for today’s fan, with a guiding mission to champion fandom. Today’s sports fans are vastly different than previous generations. They seek out highlights first, prefer athletes and creators over teams and leagues, and live entirely on social. This simple insight pushed to create a portfolio of media brands, catering to a wide array of genres and fandoms.’s programming is distributed across the digital platforms where these fans spend the most time: Instagram, Snapchat, TikTok, Facebook and YouTube. Using a simple formula of Fandoms + Formats + IP, they are able to create and monetize hit programming via relationships with rights holders, professional leagues, and various IP holders. 

At the core of their strategy, had the following goals:

Strategy and Execution was founded on the insight that young sports fans watch sports differently, and they need programming that appeals to their tastes. This distinct perspective and strategy showed that younger audiences care as deeply about sports as generations prior, and this was seen through’s growth, especially during the pandemic.  

During the height of the stay-at-home orders (March-June), saw roughly double their typical monthly viewership across their entire portfolio. During the same time-frame, they built upon their relationship with Snapchat, developing Snap-specific sports programming for their Discover network. This has allowed’s network to grow from 5 shows to 14 shows in 2020 alone, with a total, unduplicated network reach in November 2020 of 62.9M. also became a refuge for rights holders looking to offset the loss of live sports, and has since leveraged relationships with over 110 sports leagues and rights holders around the world to cover both traditional and non-traditional sports including basketball, soccer, football, baseball, combat, extreme sports, amateur athletics, fitness/weightlifting, and eSports.’s entire portfolio now reaches over 400M sports fans globally and receives over 5B monthly video views across its network of 24 media brands, which is double the 2.3B views last June. They also have 72M+ followers and subscribers, who are highly engaged with all content. raised $32M in Series A funding led by CoVenture and GPS Partners, with participation from existing investors Golden Ventures and Sweet Capital in the midst of the pandemic.

The company also made prominent hires to bolster their team including: David Goffin, award-winning TV and digital producer/studio executive, formerly of VIMBY, to run’s Studio Originals; Greg Wacks, former US Head of Creative Strategy for Snapchat who is leading marketing; and Kevin Senet, former Strategic Analytics Lead at Hulu who is currently heading up Finance and Analytics at the company.


Since early last year, has seen steady MoM growth across their entire portfolio.  Additionally, the company was able to ink a blanket deal with sports media powerhouse, IMG, in July, validating further the overall health of their business.

Here are some highlights of what has accomplished since the start of the year: 

Overall Stats:

Media Brands and Partnerships:



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