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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Plant-Forward Pivot with California Walnuts

Entered in Digital Pivot

Objective

Due to COVID-19 restrictions in 2020, the EHY PR team had to act quickly, efficiently and strategically to successfully pivot client plans and budgets to maintain momentum.  [email protected] Live was a great example of this practice.  On October 28th, 2020 EHY launched the first ever plant-forward chef cooking challenge for their client California Walnuts. This was an innovative solution from an originally planned in-person signature event for the client. The goal was to maintain engagement with foodservice professionals and showcase the versatility of walnuts within center of the plate, plant-forward applications. 

Strategy

 

Results

 

Media

Video for Plant-Forward Pivot with California Walnuts

Produced by

EvansHardy+Young, California Walnuts

Links

Entry Credits

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