ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Dell Small Business Podference

Winner in Branded Podcast

Gold Distinction in Business to Business, Online Event/Activation

Audience Honor in Business to Business, Online Event/Activation

Objective

Small business owners are always looking for expertise and knowledge to improve their businesses. And conferences, all across America, bring experts together to provide small businesses with the knowledge they need.

But for many Small Business Owners, keeping their business going is a 24/7 job, making it hard to find the time and money to attend these events. And worse, in 2020, with a nationwide quarantine and conferences being canceled, coast to coast, small businesses were especially in need of advice and knowledge.

Dell Technologies, with a reputation as the #1 Small Business Tech Advisor, wanted to help small businesses and do something for Small Business Month.

Strategy

Data revealed Small Business Owners and Entrepreneurs were turning to podcasts for advice and information. So, for Small Business Month, Dell Technologies brought what conferences provided in terms of knowledge and advice to the world’s first Small Business Podference: A podcast-based conference designed to give small businesses the knowledge they were seeking. Regular panel discussions were replaced by 18 custom podcast episodes addressing a wide variety of topics: Inspiring Stories, Fundraising, Human Resources, and even how to survive the COVID-19 crisis.

People could listen to the episodes on all major podcast platforms, with custom playlists on Spotify, iTunes and Radio.com. And like any conference, the Podference had its own microsite, where users could add favorites to their calendars. 

Results

The results surpassed all expectations with 635m impressions, 5.4m custom podcasts downloads, 900% site engagement above benchmark and +16% awareness.

Dell Technologies created and trademarked the world’s first Podference filling a much needed void and helping thousands of small businesses owners keep the lights on.

Dell Small Business Podference will continue in 2021 on a global scale.

Media

Video for Dell Small Business Podference

Produced by

MediaCom Creative Systems, Dell Technologies

Entry Credits