13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Business to Business

This award honors the best use of social media and digital in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Finalists

finalist
Dell Small Business Podference
Small business owners are always looking for expertise and knowledge to improve their businesses. And conferences, all across America, bring experts together to provide small businesses with the knowledge they need. But for many Small Business Owners, keeping their business going is a 24/7 job, making it hard to find the time and money to atten…
finalist
Industry City
Much of what IBM offers is not seen with the naked eye, and therefore our clients are unaware of our expertise and solutions. We had an opportunity to present our solutions through the lens of our client–and how it will enable them to meet their customer expectations of today.
finalist
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 200 years. And though they run an incredibly sophisticated operation, overseeing trillions of transactions a day, perception of BNY Mellon had changed from trusted innovator to outdated and dormant.   To reverse the trend, we developed a new brand …
finalist
The New Office Training Manual
Your Worst Employee's Worst Nightmare Since we launched, it's been a company inside joke that the characters from The Office really needed Trainual. We often use scenarios from the show while talking through sales demos and outlining how to use the product. The scenarios totally resonate and keep the demos fun. So, we've always known there was …
finalist
Want to Save the Planet? Start with Reinventing the Motor
The lightbulb is the universal symbol of electricity, but that notion is wrong. Motors are actually responsible for an overwhelming amount of the electricity humans consume. And for good reason: motors are everywhere. All movement, all action in the physical world is driven by motors. They powered the industrial age and their use has spurred the c…
finalist
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual events, so the company set out to build an experience that engaged customers—differently. Everything Zendesk makes is driven by the notion of helpfulness. The service-first CRM company builds software that helps billions of businesses solve customer …

Nominees

Best of Tweets 2020
The only certainty in 2020 was uncertainty. For marketers, just about every plan was thrown out the window, as they navigated their brands through scrapped shoots, delayed launches and ever-shifting budgets while trying to strike the right tone in their messaging. These challenges pushed marketers creatively, leading to some incredible work on Twitter. T…
COTTON USA SOLUTIONS™
Cotton Council International (CCI) is the U.S. export arm charged with promoting U.S. cotton, branded COTTON USA™, globally.   COTTON USA set out to expand its efforts targeting global mills and manufacturers, located in Vietnam, China, Pakistan, Turkey, Thailand, Bangladesh, India, Taiwan, Korea, Japan and Indonesia, to help their decision makers und…
Enterprise.nxt - Exploring what's next in tech
Hewlett Packard Enterprise (HPE) launched five years ago. It was spun out of Hewlett Packard to focus on enterprise solutions, helping companies capitalize on transformative technologies like edge, hybrid cloud, and supercomputing. Despite being at the forefront of pioneering technologies (AI, cloud, IoT) and world-changing solutions (space travel, Alzhe…
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling identical products. Lost in a crowded marketplace that feels like a sea of sameness, they needed help differentiating themselves and their offerings from a host of global companies vying for business. The objective was simple: Drive brand awareness, perception…
The Growth Show
It’s never been easier to start a business, but it’s never been harder to succeed. Each episode of The Growth Show explores the inspiring stories behind how people grow a business, an idea, or a movement. We wrote the show description above in 2019--before the COVID-19 pandemic changed the way businesses operate and before Black Lives Matter became top o…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!