ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Branded Podcast

This award honors the most creative and effective use of a podcast produced to promote a brand.

See previous winners and honorees here.

Finalists

finalist
audience
Expedia's Out Travel the System
In 2019 Expedia.com set out to be one of the most trusted and helpful brands in travel. After identifying podcasting as a new medium to be able to share our expertise and engage with a new audience of travelers, the communications team officially launched Out Travel the System in September of 2019. Fast forward to 2020, and we found ourselves in a…
finalist
LEGO® Friends: Girls on a Mission Branded Podcast
We set out to increase social currency for LEGO® Friends among an older girl audience, demonstrating that the collection offers both play experiences and themes that cater to many different passion points and girls’ interests. To amplify the narrative based play aspect of LEGO Friends, the idea was to create a fully branded podcast that incorporat…
finalist
Self questioning technology
Technology is more and more present in our everyday lives. It can be dangerous or it can be very helpful and provide great benefits for people if used consciously. VIVO, the largest telecom in Brazil, as a leader was the only and perfect player to begin a huge conversation about it and help design the future of technology instead of a passive plac…
finalist
The Bid podcast by BlackRock
The objective of the Global Content Strategy team is to develop, produce and distribute high-quality, engaging and shareworthy content and creative that shares BlackRock’s economic insights, reflects our purpose around financial well-being, explains our business and humanizes our brand. To achieve this objective, we created a modern content newsro…
finalist
The Design Better Podcast
Today nearly every company in the world is a digital product design company. And yet there are few resources for teams large and small to learn best practices from experts. That’s where InVision’s award-winning Design Better podcast, now in its fifth season, comes in. With all of the immense challenges facing the world right now, in the most recen…
finalist
The Growth Show
It’s never been easier to start a business, but it’s never been harder to succeed. Each episode of The Growth Show explores the inspiring stories behind how people grow a business, an idea, or a movement. We wrote the show description above in 2019--before the COVID-19 pandemic changed the way businesses operate and before Black Lives Matter be…
finalist
The Only Way is Through: The Under Armour Podcast
Under Armour’s goals as a sportswear company shifted in 2020. For starters, they expanded their relationships with serious and prominent athletes across all disciplines of sports illuminated, taking the brand in new directions. Under Armour would no longer present itself solely as a sports retail company––now it was a human performance company.  …

Nominees

Friends Who Talk About Money
John Hancock customers told us that they want a financial services company that makes them feel listened to—not talked at. With this in mind, we set out to connect with our customers on their level, building trust and consideration by delivering financial content that’s educational but still feels personal and relatable. The podcast space offers an in…
Humans Growing Stuff
In 2020, interest and participation in gardening increased exponentially. Partially thanks to our new quarantined lifestyles, 21 million new gardeners sprouted onto the growing scene––a group that Miracle-Gro knows exactly how to support. As one of the largest companies for gardening and plant care, Miracle-Gro looked at this boom in growing as the per…
Skill Up
With a constant influx of new marketing tools, social media platforms, and content formats, marketing professionals have to be in a constant state of learning and adapting. Just when a marketer thinks she or he has perfected their strategy on one platform, a new, viral platform appears. *Throws hands in the air* It’s exhausting. Skill Up is here to help wit…
True Stories of Good People
Now more than ever, people need to hear good news.  GoFundMe’s podcast True Stories of Good People showcases the incredible stories of everyday heroes who are making a difference in the world. The episodes feature stories of hope in the face of unimaginable loss, of bravery in the face of seemingly impossible obstacles—these extraordinary humans are turn…