Best Branded Podcast in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 13th Annual Shorty Awards Best Branded Podcast

This award honors the most creative and effective use of a podcast produced to promote a brand.

See previous winners and honorees here.

Winner

Branded Podcast

Dell Small Business Podference

Small business owners are always looking for expertise and knowledge to improve their businesses. And conferences, all across America, bring experts together to provide small businesses with the knowledge they need. But for many Small Business Owners, keeping their business going is a 24/7 job, making it hard to find the time and money to atten…

Finalists

Branded Podcast

Expedia's Out Travel the System

In 2019 Expedia.com set out to be one of the most trusted and helpful brands in travel. After identifying podcasting as a new medium to be able to share our expertise and engage with a new audience of travelers, the communications team officially launched Out Travel the System in September of 2019. Fast forward to 2020, and we found ourselves in a…

Branded Podcast

LEGO® Friends: Girls on a Mission Branded Podcast

We set out to increase social currency for LEGO® Friends among an older girl audience, demonstrating that the collection offers both play experiences and themes that cater to many different passion points and girls’ interests. To amplify the narrative based play aspect of LEGO Friends, the idea was to create a fully branded podcast that incorporat…

Branded Podcast

Self questioning technology

Technology is more and more present in our everyday lives. It can be dangerous or it can be very helpful and provide great benefits for people if used consciously. VIVO, the largest telecom in Brazil, as a leader was the only and perfect player to begin a huge conversation about it and help design the future of technology instead of a passive plac…

Branded Podcast

The Bid podcast by BlackRock

The objective of the Global Content Strategy team is to develop, produce and distribute high-quality, engaging and shareworthy content and creative that shares BlackRock’s economic insights, reflects our purpose around financial well-being, explains our business and humanizes our brand. To achieve this objective, we created a modern content newsro…

Branded Podcast

The Design Better Podcast

Today nearly every company in the world is a digital product design company. And yet there are few resources for teams large and small to learn best practices from experts. That’s where InVision’s award-winning Design Better podcast, now in its fifth season, comes in. With all of the immense challenges facing the world right now, in the most recen…

Branded Podcast

The Growth Show

It’s never been easier to start a business, but it’s never been harder to succeed. Each episode of The Growth Show explores the inspiring stories behind how people grow a business, an idea, or a movement. We wrote the show description above in 2019--before the COVID-19 pandemic changed the way businesses operate and before Black Lives Matter be…

Branded Podcast

The Only Way is Through: The Under Armour Podcast

Under Armour’s goals as a sportswear company shifted in 2020. For starters, they expanded their relationships with serious and prominent athletes across all disciplines of sports illuminated, taking the brand in new directions. Under Armour would no longer present itself solely as a sports retail company––now it was a human performance company. …

Nominees

Branded Podcast

Friends Who Talk About Money

John Hancock customers told us that they want a financial services company that makes them feel listened to—not talked at. With this in mind, we set out to connect with our customers on their level, building trust and consideration by delivering financial content that’s educational but still feels personal and relatable. The podcast space offers an in…

Branded Podcast

Humans Growing Stuff

In 2020, interest and participation in gardening increased exponentially. Partially thanks to our new quarantined lifestyles, 21 million new gardeners sprouted onto the growing scene––a group that Miracle-Gro knows exactly how to support. As one of the largest companies for gardening and plant care, Miracle-Gro looked at this boom in growing as the per…

Branded Podcast

With a constant influx of new marketing tools, social media platforms, and content formats, marketing professionals have to be in a constant state of learning and adapting. Just when a marketer thinks she or he has perfected their strategy on one platform, a new, viral platform appears. *Throws hands in the air* It’s exhausting. Skill Up is here to help wit…

Branded Podcast

True Stories of Good People

Now more than ever, people need to hear good news. GoFundMe’s podcast True Stories of Good People showcases the incredible stories of everyday heroes who are making a difference in the world. The episodes feature stories of hope in the face of unimaginable loss, of bravery in the face of seemingly impossible obstacles—these extraordinary humans are turn…