13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Branded Podcast

This award honors the most creative and effective use of a podcast produced to promote a brand.

See previous winners and honorees here.
Dell Small Business Podference
Small business owners are always looking for expertise and knowledge to improve their businesses. And conferences, all across America, bring experts together to provide small businesses with the knowledge they need. But for many Small Business Owners, keeping their business going is a 24/7 job, making it hard to find the time and money to attend these ev…
Expedia's Out Travel the System
In 2019 Expedia.com set out to be one of the most trusted and helpful brands in travel. After identifying podcasting as a new medium to be able to share our expertise and engage with a new audience of travelers, the communications team officially launched Out Travel the System in September of 2019. Fast forward to 2020, and we found ourselves in a unique si…
Friends Who Talk About Money
John Hancock customers told us that they want a financial services company that makes them feel listened to—not talked at. With this in mind, we set out to connect with our customers on their level, building trust and consideration by delivering financial content that’s educational but still feels personal and relatable. The podcast space offers an in…
Humans Growing Stuff
In 2020, interest and participation in gardening increased exponentially. Partially thanks to our new quarantined lifestyles, 21 million new gardeners sprouted onto the growing scene––a group that Miracle-Gro knows exactly how to support. As one of the largest companies for gardening and plant care, Miracle-Gro looked at this boom in growing as the per…
LEGO® Friends: Girls on a Mission Branded Podcast
We set out to increase social currency for LEGO® Friends among an older girl audience, demonstrating that the collection offers both play experiences and themes that cater to many different passion points and girls’ interests. To amplify the narrative based play aspect of LEGO Friends, the idea was to create a fully branded podcast that incorporated reality…
Self questioning technology
Technology is more and more present in our everyday lives. It can be dangerous or it can be very helpful and provide great benefits for people if used consciously. VIVO, the largest telecom in Brazil, as a leader was the only and perfect player to begin a huge conversation about it and help design the future of technology instead of a passive place in histo…
Skill Up
With a constant influx of new marketing tools, social media platforms, and content formats, marketing professionals have to be in a constant state of learning and adapting. Just when a marketer thinks she or he has perfected their strategy on one platform, a new, viral platform appears. *Throws hands in the air* It’s exhausting. Skill Up is here to help wit…
The Bid podcast by BlackRock
The objective of the Global Content Strategy team is to develop, produce and distribute high-quality, engaging and shareworthy content and creative that shares BlackRock’s economic insights, reflects our purpose around financial well-being, explains our business and humanizes our brand. To achieve this objective, we created a modern content newsroom that pr…
The Design Better Podcast
Today nearly every company in the world is a digital product design company. And yet there are few resources for teams large and small to learn best practices from experts. That’s where InVision’s award-winning Design Better podcast, now in its fifth season, comes in. With all of the immense challenges facing the world right now, in the most recent season o…
The Growth Show
It’s never been easier to start a business, but it’s never been harder to succeed. Each episode of The Growth Show explores the inspiring stories behind how people grow a business, an idea, or a movement. We wrote the show description above in 2019--before the COVID-19 pandemic changed the way businesses operate and before Black Lives Matter became top o…
The Only Way is Through: The Under Armour Podcast
Under Armour’s goals as a sportswear company shifted in 2020. For starters, they expanded their relationships with serious and prominent athletes across all disciplines of sports illuminated, taking the brand in new directions. Under Armour would no longer present itself solely as a sports retail company––now it was a human performance company.  To ampli…
True Stories of Good People
Now more than ever, people need to hear good news.  GoFundMe’s podcast True Stories of Good People showcases the incredible stories of everyday heroes who are making a difference in the world. The episodes feature stories of hope in the face of unimaginable loss, of bravery in the face of seemingly impossible obstacles—these extraordinary humans are turn…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!