ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

The Design Better Podcast

Finalist in Branded Podcast

Objective

Today nearly every company in the world is a digital product design company. And yet there are few resources for teams large and small to learn best practices from experts. That’s where InVision’s award-winning Design Better podcast, now in its fifth season, comes in. With all of the immense challenges facing the world right now, in the most recent season of the Design Better Podcast we wanted to bring on guests who can share their wisdom—not only about how to build better products—but also how to navigate challenges in your career, and discover opportunities in the face of adversity.

Hosted by design luminaries Aarron Walter and Eli Woolery, InVision’s Design Better podcast began as a question: Why are there no podcasts that share insights from product design leaders at the top of their game? Digital product design and development is a process that’s messy even in the best of circumstances. There is no playbook, and as this emerging industry takes shape, there are a myriad of tools, styles and techniques that connect and clash before a final product is shipped. Those who do it well have valuable lessons to share, and many want to level up. The Design Better podcast serves these listeners with compelling interviews from the world’s top product leaders and designers, on topics spanning from design culture and diversity to scaling teams, business thinking, sprints, retrospectives and digital transformation. 

Strategy

Getting to 1 million listens of the Design Better podcast was no easy task. Behind-the-scenes, our team worked to uplevel our practice at nearly every stage, by making it easy for our guests to share our podcast with their own organizations and networks; by bringing in new talent on our team, such as a professional sound mixer and content strategist; and by maximizing key insights from each episode to reach new listeners across platforms. As our podcast has matured, so has the design industry, and the connected workflow remains a front-and-center topic worth covering.


These days, we’re thrilled that talent, from John Maeda and Brian Chesky of AirBnB to the directors of the new Home show on Apple TV+, approach us for the opportunity to be part of our podcast. We never take this interest for granted. Podcasting is a long game and persistence is key. We knew having an existing brand name would help a bit up front, but it took time to attract our listeners and fans. Three years later, we’re so proud of what we’ve built and the amazing reception and growth we see with each consecutive episode

Results

Since launch, the InVision Design Better podcast has featured Google’s Irene Au, founder of IDEO David Kelley, and New York Times bestseller Jake Knapp, to name just three great product design leaders. In our most recent season, launched in February, we took a closer look at how teams can work better together for greater impact, forming coalitions, and seeing the business through a design lens. Interviews featured NASA’s Steve Rader and Amazon’s Joanna Peña-Bickle. We were thrilled when the season was nominated for a 2020 Webby. The podcast is currently in the top 1% of all podcasts in the U.S and has been downloaded over 1 million times. 

Taking a page from design principles, everything we do provides value to our existing listeners, helping them address their challenges and find new solutions. Even though we surged past 1 million listeners, we are relentlessly focused on improving our podcast, and launched season five earlier this fall with incredible interviews, a new ongoing release cadence, and some fun surprises, too.

Media

Video for The Design Better Podcast

Produced by

InVision

Link

Entry Credits