ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

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Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

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Reddit

Snapchat

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Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

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Contests

Gamification

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Integrated Experiences

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Live Events

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Television

Real Time Response

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User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Red Rocks Unpaused

Finalist in Live Events

Gold Distinction in Immersive

Entered in Technology, Online Event/Activation

Objective

Visible is a new phone service with a uniquely relevant offer - it’s entirely digital (sign up, pay, and do everything right from your phone). Considering Visible is still new to the market with minimal awareness, our primary objective was to gain national brand awareness. We did this through a branded virtual experience via Twitter’s social platform and a hosted microsite. Once we decided on a campaign, we set our goals at 1.5M views over the 3-day event, 200K microsite visits, and 28 press placements. Little did we know just how successful a perfectly timed and well strategized digital experiential event could be for this up-and-coming brand.

Strategy

In 2020, much of our lives were put on hold. Even Denver’s iconic Red Rocks Amphitheatre had to pause their highly anticipated concert season. So Visible phone service, as a local partner of Denver Arts and Venues and the Red Rocks Amphitheatre, put their attention towards amplifying the arts and culture spaces that were being challenged. They decided to change the narrative of 2020 and press play with the ultimate interactive livestream concert series: Red Rocks Unpaused. 

As the first phone service where you can sign up, pay, and do everything right from your phone, Visible knows a thing or two about going all-digital. So we used their expertise to create an all-digital Red Rocks. But with the hype around live streaming artists in 2020 losing steam, we needed to create livestream events that would help Visible show up in an entirely new way. Therefore, to demonstrate their disruptive spirit in the digital space, we created never-before-seen immersive capabilities and as a result, built the new frontier in virtual concerts. 

With a suite of new interactive features, we let the audience shape the show from the comfort of their homes - projecting messages of support onto the Red Rocks, triggering light animations, voting for encore songs, sending audio cheers to the performers, and more. Finally, people felt connected again - a feeling we consistently strive to create in Visible’s community-driven brand. 

Visible supported a range of artists and genres in a time when live performances were at an all-time low, and as a result, the audience got to be closer to their favorite artists than they’ve ever been through our brand new tech tactics. We even flipped the stage to adapt to the virtual experience and create a once-in-a-lifetime view. It all added up to one thing: we brought the thrill of live music back to artists and fans.

Results

In the end, we far exceeded all of our goals and objectives. Red Rocks Unpaused attracted the largest attendance of any Red Rocks event ever with 8,684,202 views, 457% past our goal; we exceeded our goal for microsite visits by 155% with 310,774 visits; we brought in a whopping 2.5 billion in earned media impressions (that’s right, billions); and we had an incredible 88 earned media impressions at 314% to goal. Interaction was also far beyond what we expected with 7,082,764 people engaged with the organic social posts; 28,908 chats were enthusiastically exchanged among attendees; ~7,684,000 emoticon reactions were shared; and 24,919 virtual cheers rang through the performances. And it all equals the Visible brand being brought to the forefront of peoples’ minds.

Media

Video for Red Rocks Unpaused

Produced by

Madwell, Visible

Link

Entry Credits