13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Live Events

This award honors the best use of social media and digital to elevate events including concerts, conferences, marches, rallies and meetups. Virtual and hybrid events are also eligible.

See previous winners and honorees here.
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, across genres and cultures. The MTV EMA brings music fans a unique, multi-platform experience across MTV’s global network in nearly 180 countries and 413 million homes throughout the world. We are always looking for ways to innovate and bring fans into the awar…
2020 iHeartRadio Music Festival
In a year like no other, iHeartRadio had to find new and innovative ways to continue its tradition of producing the iconic iHeartRadio Music Festival. Since iHeartRadio couldn’t host an in-person concert event, the brand had to reinvent its approach to contesting, fan experiences, content captures, brand activations, and more. In addition, with no social me…
E! People's Choice Awards
The E! People’s Choice Awards celebrate all forms of entertainment, chosen solely by the fans – For the People, By the People. E!’s mission is to be the ! of the Pop Culture year and crown the moments and people that mattered in Pop Culture. 2020 was truly an unprecedented year and as a year-end show, the E! People’s Choice Awards had a remarkable opportuni…
MTV's 2020 Video Music Awards
The MTV Video Music Awards have been making music history for over 25 years. And in the midst of a global pandemic, the 2020 show was no different. In a year where the entire digital team worked remotely, we strived to keep the VMAs at the forefront of pop culture relevance with innovative tactics and unique experiences. Challenged to continue a long legacy…
Mercedes-Benz Fashion Week Russia
Due to the pandemic, small businesses have suffered through the year, among them – local brands. The aim of MBFW Russia has always been supporting local up-and-coming designers throughout the world. With severe restrictions we held one of the first virtual fashion weeks in the world in April and then a successful phygital season in October. For 5 days we ke…
REVOLT Summit x AT&T
The annual REVOLT Summit x AT&T brought together the biggest names in Hip Hop and culture for an entirely virtual and free 3-day summit from October 23-25. The virtual event continued the REVOLT Summit x AT&T tradition of creating viral, cultural moments with the young, Black, and vocal audience at the center of history-making events, instilling the idea th…
Red Rocks Unpaused
Visible is a new phone service with a uniquely relevant offer - it’s entirely digital (sign up, pay, and do everything right from your phone). Considering Visible is still new to the market with minimal awareness, our primary objective was to gain national brand awareness. We did this through a branded virtual experience via Twitter’s social platform and a …
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, and employment.  But it has also severely impacted 107 Historically Black Colleges and Universities that educate more than 228,000 students across America. A core component of HBCUs is undeniably Homecoming. This annual event is a time for students, faculty, a…
gOD-Talk 2.0: Digital #BlackFaith
Since 2018, the Smithsonian Institution’s National Museum of African American History and Culture (NMAAHC) Center for the Study of African American Religious Life in association with the Pew Research Center has sought out to explore the dynamic ways that Black millennials are choosing to engage in organized religion through our web-based series, “gOD-Talk.”…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!