ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

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Partnership Management

Photography

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Talent Management

Self-Defined

Team

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Legal Team

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Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Mercedes-Benz Fashion Week Russia

Winner in Live Events

Objective

Due to the pandemic, small businesses have suffered through the year, among them – local brands. The aim of MBFW Russia has always been supporting local up-and-coming designers throughout the world. With severe restrictions we held one of the first virtual fashion weeks in the world in April and then a successful phygital season in October. For 5 days we kept the attention of millions of people, where the main part was the designers’ target audience.

We created a series of more than 50 online events over five days in one livestream, and became the first virtual Fashion Week to unite more than 74 local designers' shows in real time from six geographic locations. MBFW Russia was the first Fashion Week in the world that launched a 5-day Fashion Week reality show on TikTok. For 5 days a special virtual showroom 360° was available for purchasing the new collections.

Main aims were:

Strategy

In October, being in the situation where a large part of our guests couldn’t join us offline staying in different countries around the world without possibility to visit the shows, we felt that it is important to provide the best experience for people staying at home. We considered trends in social media and digital to find innovative ways for our ideas implementation. Seeing growing interest in digital and social media platforms, such as TikTok – one of the most widely covered platforms in 2020 – we decided to join the efforts.

The main elements of our project’s strategy and implementation:

Results

Media

Video for Mercedes-Benz Fashion Week Russia

Produced by

Artefact Group

Links

Entry Credits