ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

E! People's Choice Awards

Finalist in Live Events

Objective

The E! People’s Choice Awards celebrate all forms of entertainment, chosen solely by the fans – For the People, By the People. E!’s mission is to be the ! of the Pop Culture year and crown the moments and people that mattered in Pop Culture. 2020 was truly an unprecedented year and as a year-end show, the E! People’s Choice Awards had a remarkable opportunity to look back & celebrate the biggest names in entertainment, the awe-inspiring moments in pop culture and the everyday heroes and champions that got us through it.

Strategy

The 2020 E! People’s Choice Awards had a remarkable opportunity to look back & celebrate the triumphant moments and human spirit we witnessed over the year. With a full red carpet experience, celebrities brought the fashion and fun with live interviews at a safe distance. E! delivered a spectacular fan experience by making a live virtual audience ever-present throughout the show. The night started with a Twitter livestream with a behind-the-scenes tour of the red carpet. New elements such as the Celeb Stan Club video series which celebrates the fan in all of us, Why I’m A Fan nominee tributes, a custom AR Instagram filter, and a Twitter Watch Party allowed fans and celebs alike to be part of the PCA conversation by giving them a chance to engage and interact with their pop culture favorites. Moving from red carpet to main show, the PCAs Twitter Live Look-In allowed fans to experience and watch the first act of the hosted PCAs broadcast. While winners were announced live through the PCAs broadcast, additional categories were announced with live winner acceptance speeches on Instagram Reels and Twitter with the first-ever PCAs Winner Circle.

Results

Prior to the live showing, the E! People’s Choice Awards had potential viewers vote in advance of the event, receiving 1.4 billion votes total. The E! People’s Choice Awards reached 1.1 million viewers across E! Bravo, Syfy, and USA Network. Expanding its global footprint to 142 countries, all E! digital and social platforms, audiences consumed nearly 15 million minutes with PCA content, up +2% YoY. Overall social video consumption increased +120% YoY delivering 32.6 million video views. Time spent with E! social and digital platforms for PCAs increased from 2019 levels – for the E! stream, Live Look In, Post Pop and Watch Party combined, Twitter increased double-digits in views (+28%) and video minutes consumed (+30%). The Twitter Live Look in specifically was up +221% for views and +186% for minutes watched.

Media

Produced by

E! Entertainment

Links