13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Immersive

This award honors the most creative and innovative immersive experiences as a part of a social media or digital marketing campaign, project, or event. Eligible work will include physical and digital elements incorporated into hybrid events and online immersive campaigns, projects, or activations.
Art Is Revolution
2020 was an unprecedented year across the board - from a global pandemic to civil unrest, which led to an increased focus on racial equality and equity across the country. With in-person gatherings limited and cultural institutions shuttered, Verizon Media, RYOT and All Black Creatives took to immersive to create a virtual space in response to and support o…
Lenovo Yoga & Intel Evo Presents: Jonas Brothers For All Creators
Lenovo Yoga, Intel Evo Platform, and Universal Music Group set out to build a more meaningful connection with consumers. Utilizing the unifying and inspirational power of music and artists to continue to develop Lenovo Yoga as an aspirational lifestyle brand. Establishing top of mind awareness and building brand loyalty. To amplify Lenovo’s values and becom…
Mesmer & Braid Alternate Reality Game
To promote our mixed reality mobile game HoloVista, we launched a free immersive experience, the Mesmer & Braid Alternate Reality Game. This was a six week-long interactive experience involving actors that played out on TikTok, Discord, phone, YouTube and Twitter. The objective of the campaign was to bring players into HoloVista's story and world ahead of t…
Red Rocks Unpaused
Visible is a new phone service with a uniquely relevant offer - it’s entirely digital (sign up, pay, and do everything right from your phone). Considering Visible is still new to the market with minimal awareness, our primary objective was to gain national brand awareness. We did this through a branded virtual experience via Twitter’s social platform and a …
The Vans x Anderson .Paak Car Wash
After Vans made Grammy-winning artist Anderson .Paak their first global music ambassador, they wanted an event experience in LA to create buzz around his new collection, which featured products named after and inspired by his first two albums, Venice and Malibu. Then the pandemic happened. Luckily, we drew inspiration from Anderson .Paak’s love of classi…
YouTube Brandcast Delivered
During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and advertising capabilities to advertisers. For the past decade, YouTube's NewFront, Brandcast, has entertained thousands of clients in iconic New York City venues with special guests, presentations, and musical performances to showcase the platform’s content and …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!