ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Technology

This award recognizes the best use social media or digital by consumer electronics, telecommunication services and technology brands. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.

Finalists

finalist
gold
The USTA & IBM - Enabling the 2020 (Virtual) U.S. Open
On June 17th the USTA announced the 2020 US Open would be a spectator-less tournament, giving our collective team 12 weeks to re-imagine the Grand Slam in a virtual format – that would give fans at home an immersive, interactive digital experience, as well as the sights, sounds and rivalries that typically unfold across the millions of spectators …
finalist
Reshape Your Realities
With foldable smartphones entering the consumer technology industry, Lenovo was challenged with introducing a new category of foldable devices in a much larger form factor – the PC. And after four years of intense engineering and development, Lenovo was ready to launch the ThinkPad X1 Fold: the world’s first foldable PC for users’ diverse computin…
finalist
audience
The Alienware Sessions
As an established brand among hardcore gamers, Dell’s Alienware wanted to expand their reach to a broader group. Dell wanted to convey the message that Alienware computers offer more than just elite gaming performance. They’re the force behind every expression of creativity, from music to podcasts to fashion to cooking to sports.  When you decide …
finalist
Verizon: Full Transparency
The truth is under assault. According to a study published in Science it takes the truth about six times as long as falsehoods to reach 1,500 people. The problem is that online misinformation and real fake news (not to be confused with fake fake news) often hides in plain sight. Online information appears to be mass but isn’t public in the traditi…
finalist
YouTube Brandcast Delivered
During the IAB Newfronts, digital platforms and publishers show off new programming, formats, and advertising capabilities to advertisers. For the past decade, YouTube's NewFront, Brandcast, has entertained thousands of clients in iconic New York City venues with special guests, presentations, and musical performances to showcase the platform’s co…

Nominees

#ForTheGrams: Amazon Helps Families Maintain Holiday Traditions in a Time of Social Distancing
Command Line Heroes
Command Line Heroes is an original podcast from Red Hat. In each episode, host Saron Yitbarek narrates the epic tales of the people who attempt the extraordinary and persevere against all odds. Episodes feature historians, experts, and guests who give their first-hand recollections of the big moments or influential people who changed the world of technology…
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of new tools to help our users have longer, more meaningful chats with their friends. And with 2020 making us feel more disconnected than ever, we knew we needed to get the word out in a huge way, during the biggest messaging day of the year. On New Year’s Ev…
Red Rocks Unpaused
Visible is a new phone service with a uniquely relevant offer - it’s entirely digital (sign up, pay, and do everything right from your phone). Considering Visible is still new to the market with minimal awareness, our primary objective was to gain national brand awareness. We did this through a branded virtual experience via Twitter’s social platform and a …
Robotic Surgery Unlocks a New Era of Medicine
Every now and then, a technology comes forth that offers a quantum leap forward in the progression of an industry or craft. With surgery, that’s come with the introduction of robotics. However, the medical device market is highly regulated and legally restrictive, intimidating most market players from telling stories of their brands or products. INTUITIV…
Say Goodbye
Peripheral atherectomies are complicated procedures, and doctors never really know what they’re going to encounter when they go into a vessel. To prepare for any eventuality, they’re forced to keep a suite of devices on hand, ramping up cost, complexity, and stress levels. AngioDynamics, a global medical device company specializing in vascular and oncolo…
The Most Emerging Security Operation Center (SOC) Solution
KERUBIEL LTD. is based in Budapest, Hungary but operating on international level as well (Italy, Malta, UK, Singapore, etc.). We are providing special services and tailored solutions on Security, Cybersecurity and Privacy. In the last 2 years KERUBIEL have been recognized and awarded on these fields by high profile Magazines (TOP10 CyberSecurity provider…
Zendesk 'Stories about helpful people'
As a customer support company, everything Zendesk does — from how they build their customer experience software to the way they work with each other — is all about being helpful. It’s the spirit they believe in. ‘Stories about helpful people’ is a series of mini-documentaries and photo stories. It’s a series intended to inspire the Zendesk community to rall…
Zendesk 'Thank You Machine'
In 2020, Zendesk wanted a fresh way to engage audiences. The world was overflowing with virtual events, so the company set out to build an experience that engaged customers—differently. Everything Zendesk makes is driven by the notion of helpfulness. The service-first CRM company builds software that helps billions of businesses solve customer problems. …
Zero In by LG Electronics and Ogilvy
The last quarter of 2020 created an unprecedented moment in the world of gaming.  As the world experienced less mobility, products that elevate the home entertainment experience, like TVs, saw a large uptick in purchases and usage. Gaming manufacturers introduced next-gen consoles to the world, an occurrence that happens with years in between. With their…