ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

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Disability Awareness

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Education & Community

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Environment

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Health & Wellness

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Grassroots

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Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

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Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

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Engagement Tools

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User Generated Content

Self-Defined (Social Engagement)

Self-Defined

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Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

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Photography

Production

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Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

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Design Team

Legal Team

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PR Team

Production Team

Research Team

Sales Team

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Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Command Line Heroes

Entered in Technology

Objective

Command Line Heroes is an original podcast from Red Hat. In each episode, host Saron Yitbarek narrates the epic tales of the people who attempt the extraordinary and persevere against all odds. Episodes feature historians, experts, and guests who give their first-hand recollections of the big moments or influential people who changed the world of technology. Past seasons have covered topics like the history of open source and current trends in technology. In a category dominated by interview and conversation-based podcasts, Command Line Heroes is a highly produced, scripted show. It stands out from most other tech shows—especially from a brand.

 

2020 was a tumultuous year that brought our society’s inequalities in stark relief. Despite its capacity for social advancement, the tech industry has been and continues to be particularly problematic in this area. So we decided to make the most of our platform. Rather than only point out the issues of inequality in our industry, we crafted Season 6 to also be a celebration of Black inventors in the tech industry who haven’t quite gotten their due. While still highlighting the struggles they had to overcome to succeed, we aimed to add their contributions to our shared history.

 

Our goals for the podcast were to:

Strategy

Command Line Heroes isn’t a commercial. Instead, it covers topics that are important to software developers and the open source community. To better understand what our audience cares about, we speak to people around the globe and conduct informal interviews. By talking to our audience one on one, we’re able to create content that they truly want to listen to.

The Black Lives Matter movement prompted us to look inward—what was missing from Command Line Heroes? What role could it play, even in the most minor of ways,  in using its platform to highlight the issues of diversity in the tech industry? We partnered with our internal diversity and inclusion community to find and write stories about Black innovators—and more specifically, Black innovators in the tech industry. We made it our mission to feature people whose stories weren’t widely shared, despite their colossal influence on the tech industry.

The 8 inventors we covered made it possible to work together across the internet, safely land on the moon, and so much more.

In each episode, host Saron Yitbarek explores the lives and inventions of these 8 Black technologists. We interviewed the inventors whenever possible, their families, and coworkers. But these stories were not easy to find, research, or produce. And in the spirit of open source communities, and to do what we can to amplify Black stories, we’re releasing the transcripts of our interviews with our guests for others to use.

We sought to provide something that other tech podcasts in our category usually don’t: a highly produced show that goes beyond how-tos and latest news. It offers a fresh look at the histories behind the technologies people use every day—and tells the often unheard stories of those who made that technology possible.

Episodes don’t stand alone—we develop a whole ecosystem of content to support them, with more information for those who wish to learn more than what the episodes cover. These include blogs, newsletters, our guests’ contact information, videos, and other related web pages. The podcast promotes open source, without pushing or selling Red Hat’s products.

Results

After six seasons and 43 episodes, Command Line Heroes has:

Media

Video for Command Line Heroes

Produced by

Red Hat

Link

Entry Credits