ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Verizon: Full Transparency

Finalist in Technology

Bronze Distinction in Emerging Platform

Objective

The truth is under assault. According to a study published in Science it takes the truth about six times as long as falsehoods to reach 1,500 people. The problem is that online misinformation and real fake news (not to be confused with fake fake news) often hides in plain sight. Online information appears to be mass but isn’t public in the traditional sense, as most information today is delivered privately screen by screen. Unfortunately we are defenseless against this onslaught of misinformation. As humans we are wired to be susceptible to both novelty and information that confirms our biases — founded or not — which is perhaps why 47% of Americans say it’s difficult to know if information they receive is true.

 

Some experts have suggested that when online platforms employ visual cues, such as badges or symbols to take “accuracy stances,” it helps users to be more discerning about what they believe and ultimately share. But at the moment there aren’t nearly enough tools to help determine what’s trustworthy.

Strategy

Verizon and Huge believe in the sanctity of facts and data. They’ve collaborated to highlight the importance of trust and integrity in the business world by building Full Transparency, a radical transparency technology product. Full Transparency is a decentralized record book for corporate newsrooms and media outlets to publish and verify news built on the public blockchain.

 

Two main traits make a blockchain verifiably transparent and useful in a newsroom setting:

  1. Everyone on the network has equal access and a standard, unified view, regardless of where they are.
  2. Once information is recorded in the shared ledger, it’s almost impossible to reverse or change it.  

Full Transparency documents all changes made to Verizon’s news content. From minor linguistic edits to statistical updates, each change is recorded and timestamped, making it easily verifiable. The transparency technology also:

Verizon’s official news statements are released and stored on the Full Transparency blockchain, where they are available to media, analysts, investors, government legislators, technology platforms, and the public at large. Every time Verizon publishes or changes a piece of content in its corporate newsroom, all details are recorded and stored in a digital block (Ethereum) with its own unique code, becoming a permanent part of the shared ledger. Verizon and Huge designed and engineered an interface and badging system that makes it easy for journalists and analysts to fact-check — and for the public know that Verizon stands behind the information it shares online.

 

To ensure that Full Transparency is an objective product that can be standardized across industries, Verizon and Huge tapped a number of partners to bring it to life. Our crypto engineering platform partner was Madhive. We collaborated with AdLedger, a nonprofit consortium that is building rules and standards for the application of blockchains and cryptography in media and advertising. Verizon IT provided security, architecture and technical guidance as well as setting up the internal hardware and infrastructure for Huge’s engineering team to build out Full Transparency.

Results

There are no similar products that allow a corporate newsroom to showcase and highlight its commitment to transparency. Full Transparency is an innovative digital product and an example of what we call transparency technology. Our cross-functional, global team drove the holistic initiative from concept through to branding, design, engineering, and go-to-market activations. Launched just five days before the 2020 U.S. presidential election, the initiative has been featured in more than 30 articles across technology, business, marketing and PR, generating 800 million media impressions, and ultimately demonstrating how technology can help organizations take a stand for themselves and their audiences.

Media

Video for Verizon: Full Transparency

Produced by

Huge, Verizon

Links

Entry Credits