13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of an Emerging Platform

This award honors the most effective and creative campaigns optimized for an emerging platform. Describe why your team chose the platform, how it enhanced your campaign and how it met or exceeded your goals and objectives.

See previous winners and honorees here.
Biden Island
On the cusp of the 2020 Presidential Election, Joe Biden needed to mobilize voters across the country and raise the stakes in driving voter awareness to his campaign. But in the name of public safety during a global pandemic, there was no way of canvassing, holding rallies, or door knocking. The Biden For President campaign needed a big socially-distanced b…
David's Bridal and January Digital's Agile CTV Strategy Wins Over Bridal Amidst the Pandemic
With 70 years of experience dressing customers for all of life's special occasions, David's Bridal (DBI) is built on the idea that everyone deserves to have the attire and experience of their dreams regardless of style preference, shape, size, or budget. DBI is dedicated to helping each customer through intuitive online planning tools, knowledgeable stylist…
LEGO Masters: Augmented Reality Brick Builder
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built. Our goal for marketing was simple but full of possibility – create an augmented reality experience that brought home the interactivity and competition of LEGO MASTERS to fans nationwide.
Live Like and LaLiga Virtual Watch Parties
As a result of the ongoing Covid-19 pandemic, LaLiga North America was looking for a way to try to engage directly with American fans in a safe manner. The team wanted to ensure that fans were still able to connect to one another and enjoy a game together virtually. With that in mind, the team started to ideate around the concept of virtual watch parties an…
MoonPie MoonMate
Social distancing is tough. Being lonely and isolated from friends and family — while important — just sucks. Even as stay-at-home orders are being lifted in parts of the country, it’s becoming harder and harder for people to stay safely inside. And seeing the same somber, black-and-white, light piano music ads that every brand was doing over and over doesn…
Pockets 4 Bits: Gamer Snacks Level Up
Hot PocketsⓇ is a 40-year-old brand with wide recognition. During those four decades, the brand has rarely spoken directly to its target eater as a viable buyer. As the ‘purchasers,’ Moms and Dads have been the primary recipients of Hot Pockets messaging and marketing, not the kids and teens who (predominantly) gobble up Hot Pockets. We call them the ‘Eater…
Rev Up Your Animal Crossing World
The launch of the Corvette Stingray was an event that generated buzz across the globe. To continue and expand that excitement during the initial COVID-19 pandemic we tapped into an emerging reality: That more and more people were playing video games during quarantine. According to Nielsen, 55% of people picked up video games during that time. One of the …
Seize the Awkward & Holler: Goldie & Mo
Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving from home and beginning college. We also know through research, that the teen years is a time when mental health conditions often present for the first time. While effective treatment options are available, …
The Walking Dead Universe Twitch Channel Partnership
In Fall 2020, AMC Networks became Twitch’s first premium content partner with the launch of The Walking Dead Universe (TWDU) Twitch channel. We knew that Twitch is the world’s leading multiplatform destination for live, interactive content and we wanted to give our fans a new home base to get even more of the TWDU content they love.    In November, Mc…
Verizon: Full Transparency
The truth is under assault. According to a study published in Science it takes the truth about six times as long as falsehoods to reach 1,500 people. The problem is that online misinformation and real fake news (not to be confused with fake fake news) often hides in plain sight. Online information appears to be mass but isn’t public in the traditional sense…
West Elm Zoom Backgrounds
As the Covid-19 pandemic escalated in March 2020, millions of people found themselves turning to a new platform for the first time: Zoom. With that mass transition to work-from-home life, many people had to face the fact that their real-life meeting backgrounds were pretty lackluster. A dark bedroom, a half-decorated office, a messy kitchen or just a boring…
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail to experience that tradition. But with travel plans on hold, Wild Turkey looked for ways to create a virtual journey to the Bluegrass State.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!