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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Woke Art Fest

Entered in Online Event/Activation

Objective

Inspired by the life and work of artist Keith Knight, comedy series WOKE takes an absurdly irreverent look at identity and culture as it follows Keef, an African-American cartoonist finally on the verge of mainstream success when an unexpected incident changes everything. With a fresh outlook on the world around him, Keef must now navigate the new voices and ideas that confront and challenge him, all without setting aflame everything he’s already built.

Strategy

To help draw attention for Woke’s debut, Hulu created Woke Art Fest. an all-day celebration of rising Black visual artists.  Ten artists were featured throughout the day; their styles ranging from graphic design to animation.  Some was collaborative art and some worked solo.  Spectators could interact, learn, and ask questions as they watched each artist work in their space.  Platforms included Facebook, IG, and Twitter. 

Results

The Woke Art Fest arrived in concert with the premiere of Woke, a social justice comedy that explores identity and culture and is inspired by real-life artist Keith Knight.  The Woke Art Fest also gathered attention from local press outlets (Clarksville Online) and local radio (z975), by putting 10 rising artists into the spotlight with a worldwide art show.

Media

Produced by

Hulu

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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