ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

MTV's 2020 Video Music Awards Stan Cam

Silver Distinction in Live Streaming Video

Entered in Online Event/Activation

Objective

In 2019, the VMA Stan Cam launched as a first-of-its-kind, real-time interactive streaming experience on Twitter. After a successful debut, the 2020 VMA Stan Cam had some challenges to overcome - not only the expectation to be bigger & better, but certainly Covid-19 introduced unprecedented changes to production that saw the entire digital team working remotely. With restricted access to the safely contained VMA bubble, we were faced with re-inventing and re-routing the entire Stan Cam execution. Despite the odds, we challenged ourselves to increase engagements, total views, and minutes watched year over year. More importantly, we were eager to develop innovative and thoughtful ways to connect with our fans and give them access to the celebs they love - even despite the roadblocks.

Strategy

When Stan Cam comes to life, it appears in two parts: the fan poll, and the livestreamed follow-up. What do you want to see? Celebs dancing, you say? Ok, here it is! But with various obstacles in our path, we were required to implement creative solves to pull off a successful, fun-spirited, live fan-first experience. 

 

Once again we partnered with Twitter as the home for #VMAStanCam. Not only is Twitter the undisputed champion of live event chatter, but their built-in poll & streaming tools are key to Stan Cam’s execution allowing us to stream short-form moments, allowing content to be easily shared across the platform in real-time and beyond.

 

In 2019, the VMA celebrity audience was key to Stan Cam’s success. Talent’s unfettered, energetic reactions to live performances resulted in truly unforgettable moments. Without that raw, live element, we would lack the emotion and unpredictability that is the heart of Stan Cam. In absence of a real audience, we created a virtual celeb audience that our fans could engage with during the show. Celebs joined us to watch the VMAs live from home, shared their favorite VMA stories, and answered fan questions from the comfort of their own couch or backstage. 

 

We launched Stan Cam preview content and fan polls in advance, allowing the #VMAstancam hashtag to generate awareness. With a fully remote team, using cloud-based technology as a live control room, we began launching livestreams and polls in the hour leading into the show. In total we launched 21 fan polls and almost 50 short-form livestreams!

Results

Viewers crave authentic moments with celebs, and VMA Stan Cam delivered - streams featuring celeb reactions, dancing, and generally having a great time were top drivers of Stan Cam views. And videos featuring fan shout-outs - for example, Sofia Carson giving pep talks to specific Twitter users - performed extremely well, generating additional momentum within fan communities.

 

When all was said and done, the VMA Stan Cam crushed 2019 goals: 18M views (+168% YOY) and 4M watchtime minutes (+63% YOY), while overall VMA Twitter views increased +116% YOY. Not to mention engagements on the platform increased 176% YOY. In total, VMA Stan Cam helped contribute to a +72% increase in overall social views and +174% engagements YOY, making the 2020 VMAs Nielsen’s number one most social entertainment event of the year, most social awards show of the year (2nd year running!), and the most-streamed awards show in ViacomCBS history.

Media

Video for MTV's 2020 Video Music Awards Stan Cam

Produced by

ViacomCBS

Entry Credits