13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns, or news coverage that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Instagram Live, Periscope and Twitch. See previous winners and honorees here.

Finalists

finalist
Get Got by a Gran
Senior loneliness is more than a sad reality. It's a medical minefield, increasing the likelihood of dementia, heart disease and stroke. In 2019, a staggering 1 in 3 seniors reported feeling lonely. In 2020, in the midst of a global pandemic, senior loneliness became an even bigger problem. So we turned to an obvious solution. E-sports. E-sports? 
finalist
MTV's 2020 Video Music Awards Stan Cam
In 2019, the VMA Stan Cam launched as a first-of-its-kind, real-time interactive streaming experience on Twitter. After a successful debut, the 2020 VMA Stan Cam had some challenges to overcome - not only the expectation to be bigger & better, but certainly Covid-19 introduced unprecedented changes to production that saw the entire digital team wo…
finalist
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation ceremonies, meaning graduating seniors wouldn’t get to celebrate their hard work during college. As a brand that strives to help its fans look back on college fondly, Natural Light’s first objective was to find a solution to this situation. The idea for …
finalist
Adult Swim and Ben and Jerry's Presents Run The Jewels Holy Calamavote
Run The Jewels is the rap super group led by Killer Mike and El-P. Killer Mike has long been an Atlanta-based activist voice calling for social justice. Their fourth studio album RTJ4, was originally scheduled to drop June 5, 2020. Due to the ongoing protests against police brutality sparked by the deaths of George Floyd, Breonna Taylor, and Ahmau…
finalist
New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
From resetting routines to resetting expectations, how people connect, create and communicate underwent considerable changes in 2020. Amid these shifts, the role of the home transformed dramatically and became the singular most important place in their lives.  With this sharpened focus on home came a newfound appreciation for comfort, authentic…
finalist
Nickelodeon’s The Astronauts: Countdown to Launch Twitch Activation
Leading into premiere weekend, The Astronauts took over Nickelodeon’s Twitch channel to drive buzz and excitement for the show’s launch. Our primary goal was to drive intent to view and conversation around the series within the gaming community. Our secondary goal was to introduce and build familiarity with the new cast, followed by a third goal o…
finalist
Pay It Forward LIVE
As small businesses endured devastating losses due to COVID-19, Verizon wanted to find a way to help. A leader in small-business technology solutions and a brand deliberately built on connecting people, Verizon needed to mobilize quickly, authentically, compassionately and in a way that tapped into existing equities. While many advertisers chan…

Nominees

#DearWorldLive
#DearWorldLive is an online discussion show from Doha Debates, featuring Doha Debates’ correspondent and Course Correction host Nelufar Hedayat. In each conversation, streamed live across Twitter, YouTube, Facebook and Twitch, Nelufar talks to two special guests — a mix of thinkers, writers, policymakers, activists and people who are on the ground, putting …
2020 World Series Watch Party
On the success of last year’s “Super Bowl Watch LIV Watch Party,” winner of the Cynopsis Sports Media Award for Best Live Stream Presentation, FOX Sports assembled an ambitious plan to host a watch party during every game of the 2020 World Series. Hosted by former players Nick Swisher, Rick Ankiel, Tino Martinez and Ben Verlander, the live streams provided …
American Gods Season 3 Big Miniature Trailer Drop
Welcome to the Lakeside, Wisconsin, where each year the townsfolk push an old clunker car onto the ice and take bets on when it’ll fall through!   With a long hiatus between seasons, STARZ wanted to make craft a unique moment around the Season 3 trailer drop in a way that would reward longtime fans and readers of Neil Gaiman’s novel and kick off increase…
CARE 2020 Virtual Impact Awards
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization fighting global poverty. Seventy-five years after CARE’s founding, the COVID-19 pandemic presented us with a once-in-a-generation challenge. It is the first time in our lifetime that we faced a crisis that impacted all of us, fundamentally changed our lives, …
Hot Wheels Legends Tour Global Grand Finale
The Hot Wheels Legends Tour, presented by Mobil 1, is a global search for the next Hot Wheels die-cast car. In its third year, the Hot Wheels Legends Tour was scheduled to travel to 18+ cities across the country to find a life-sized car that will be made into a die-cast, 1:64th scale car. However, when in person events were no longer a viable option, the te…
I May Destroy You - Gathering the Pieces
To create a campaign to promote HBO’s new series, “I MAY DESTROY YOU,” which premiered on June 7, 2020.  Tasked with how to amplify a never-before-seen series that tells a very personal story of Michaela Coel’s sexual assault and trauma, we knew we had to do something groundbreaking and seemingly contradictory: we wanted to create a safe space to explore…
LaterCon - a (free) social media conference
LaterCon, by Later, was created to help solo-entrepreneurs and small to medium business owners be on top of their social media game, and to confidently build their brands in the digital space. Later is the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok. Later simplifies visual social marketing so entrepreneu…
Legally Blonde Facebook Live Watch Party
Back at the beginning of quarantine, the MGM team set out to create an event on social media that would not only bring people together during a time of solitude, but also bring happiness to their homes during a dismal time. In a unanimous decision - who better than Elle Woods to spread some positivity? Answer, no one.
MTV's Friday Livestream
MTV’s Friday Livestream is a 24-hour, interactive music video livestream event combining classic throwbacks with the hottest songs now. Shot entirely remotely, the ever-evolving livestream takes the form of both a hosted and non-hosted show. MTV favorite Kevan Kenney kicks off the show on Fridays at 5-8pET and at 8pET the show continues into the night and t…
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help improve their journey from sickness back to wellness. Typically, consumers have found relief with Mucinex by purchasing the product at drug, supermarket and mass merchandisers. However, when the COVID-19 pandemic hit, Mucinex elevated its brand purpose – “To Be A H…
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to close, daily step counts decreased by 50%, and 66% of members decreased their physical activity.  But as the brand dedicated to bringing fitness to everyone, Planet Fitness wanted to ensure that staying at home didn't mean staying glued to the couch. Planet Fitnes…
Public media powerhouse GBH brings live programming to social
Declining broadcast television viewership and a global pandemic drove public media producer GBH to experiment in new ways to expand access to our programming and community events in 2020. As a public television and radio station producing for both local and national audiences, GBH has been innovating new ways to achieve its public media mission of serving a…
Reese's x Ader 2020 Influencer Campaign
In March of 2020 during the height of quarantine, Reese’s and Universal McCann partnered with Ader, the leading Esports marketing agency in authenticity and executions founded BY Gamers FOR Gamers, to promote the Reese’s brand and its products within the gaming community.  Ader activates brands and publishers by integrating partners directly into the gam…
Rocky Facebook Live Watch Party with Sylvester Stallone
Due to the success of MGM’s first Legally Blonde Facebook Live Watch Party back in March, we were presented with an opportunity to hold another watch party of the beloved film Rocky. However, this time the watch party would feature live commentary with Sylvester Stallon on screen. This online event had the same objective as our first one first one: to bring…
Super Bowl LIV Watch Party
The Super Bowl LIV Watch Party featured three of the most accomplished Quarterbacks in NFL history: Joe Montana, Brett Favre and Drew Brees. Hosted by FOX Sports Football Analyst Joel Klatt, the three hour live-stream from inside Hard Rock Stadium in Miami was FOX Sports’ most ambitious Watch Party yet.
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed harvest can have a cascade of ripple effects across their livelihoods and the food supply chain. The COVID-19 pandemic has impacted all Americans, but particularly those who can never push pause – where taking time off due to illness could affect their means a…
The Skrill LIVE Transfer Show
Our campaign had three goals: awareness, authority and entertainment. Our primary objective was to expand Skrill’s audience and increase brand awareness of its money transfer product. The audience we wanted to reach was football fans; they are some of the most passionate social media users and consumers in the world and were a relatively untapped audience f…
Transhood TRANSlation
Celebrate the release of the HBO Original Documentary Transhood with an activation that highlights and serves the Transgender community, specifically Trans youth and parents raising Trans children in a COVID-safe manner while encouraging discussion and engagement with important issues effecting the community in the Unites States today.
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable experience for fans. Every season the RuPaul’s Drag Race Season 12 Queen RuVeal, or cast announcement, is an integral part of our pre-season content strategy and significant performance driver across social channels. For Season 12 we wanted to explore a new an…
Verizon Media Brings the NFL to You Through Watch Together
As the 2020-2021 NFL season made its delayed return during the time of COVID-19 social distancing, Verizon Media introduced a new way for fans to engage with their favorite teams and NFL community via Watch Together, a new co-viewing experience that enables fans to video chat on their phones while watching live local and primetime games in the Yahoo Sports …
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, and employment.  But it has also severely impacted 107 Historically Black Colleges and Universities that educate more than 228,000 students across America. A core component of HBCUs is undeniably Homecoming. This annual event is a time for students, faculty, a…
Whiskey Wednesday
When a global pandemic screeches all travel to a halt and people are ordered to stay home, a tourist destination can go from boom to bust quickly. But Buffalo Trace Distillery isn’t just any tourism destination, it’s the World’s Bourbon Destination. It’s also the Most Award-Winning Distillery on the planet and a National Historic Landmark that’s been in …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!