THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns, or news coverage that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Instagram Live, Periscope and Twitch. See previous winners and honorees here.

Winners

Live Streaming Video
winner
Pay It Forward LIVE
As small businesses endured devastating losses due to COVID-19, Verizon wanted to find a way to hel…
Live Streaming Video
winner
New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
From resetting routines to resetting expectations, how people connect, create and communicate under…

Finalists

Live Streaming Video
finalist
gold honor
Get Got by a Gran
Senior loneliness is more than a sad reality. It's a medical minefield, increasing the likelihood o…
Live Streaming Video
finalist
silver honor
MTV's 2020 Video Music Awards Stan Cam
In 2019, the VMA Stan Cam launched as a first-of-its-kind, real-time interactive streaming experien…
Live Streaming Video
finalist
bronze honor
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation cere…
Live Streaming Video
finalist
Adult Swim and Ben and Jerry's Presents Run The Jewels Holy Calamavote
Run The Jewels is the rap super group led by Killer Mike and El-P. Killer Mike has long been an Atl…
Live Streaming Video
finalist
audience honor
Nickelodeon’s The Astronauts: Countdown to Launch Twitch Activation
Leading into premiere weekend, The Astronauts took over Nickelodeon’s Twitch channel to drive buzz …

Nominees

Live Streaming Video
#DearWorldLive
#DearWorldLive is an online discussion show from Doha Debates, featuring Doha Debates’ corresponden…
Live Streaming Video
2020 World Series Watch Party
On the success of last year’s “Super Bowl Watch LIV Watch Party,” winner of the Cynopsis Sports Med…
Live Streaming Video
American Gods Season 3 Big Miniature Trailer Drop
Welcome to the Lakeside, Wisconsin, where each year the townsfolk push an old clunker car onto the …
Live Streaming Video
CARE 2020 Virtual Impact Awards
Founded in 1945 with the creation of the CARE Package®, CARE is a leading humanitarian organization…
Live Streaming Video
Hot Wheels Legends Tour Global Grand Finale
The Hot Wheels Legends Tour, presented by Mobil 1, is a global search for the next Hot Wheels die-c…
Live Streaming Video
I May Destroy You - Gathering the Pieces
To create a campaign to promote HBO’s new series, “I MAY DESTROY YOU,” which premiered on June 7, 2…
Live Streaming Video
LaterCon - a (free) social media conference
LaterCon, by Later, was created to help solo-entrepreneurs and small to medium business owners be o…
Live Streaming Video
Legally Blonde Facebook Live Watch Party
Back at the beginning of quarantine, the MGM team set out to create an event on social media that w…
Live Streaming Video
MTV's Friday Livestream
MTV’s Friday Livestream is a 24-hour, interactive music video livestream event combining classic th…
Live Streaming Video
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help impro…
Live Streaming Video
Planet Fitness Home Work-Ins
In 2020, it was harder than ever to stay fit and active. As stay-at-home orders caused gyms to clos…
Live Streaming Video
Public media powerhouse GBH brings live programming to social
Declining broadcast television viewership and a global pandemic drove public media producer GBH to …
Live Streaming Video
Reese's x Ader 2020 Influencer Campaign
In March of 2020 during the height of quarantine, Reese’s and Universal McCann partnered with Ader,…
Live Streaming Video
Rocky Facebook Live Watch Party with Sylvester Stallone
Due to the success of MGM’s first Legally Blonde Facebook Live Watch Party back in March, we were p…
Live Streaming Video
Super Bowl LIV Watch Party
The Super Bowl LIV Watch Party featured three of the most accomplished Quarterbacks in NFL history:…
Live Streaming Video
The Farm Must Go On
Farmers are the backbone of our nation. Even when faced with insurmountable challenges, one missed …
Live Streaming Video
The Skrill LIVE Transfer Show
Our campaign had three goals: awareness, authority and entertainment. Our primary objective was to …
Live Streaming Video
Transhood TRANSlation
Celebrate the release of the HBO Original Documentary Transhood with an activation that highlights …
Live Streaming Video
VH1's RuPaul's Drag Race S12 RuVeal
Ultimately our goal was to harness the uniquely interactive power of Twitter to create a memorable …
Live Streaming Video
Verizon Media Brings the NFL to You Through Watch Together
As the 2020-2021 NFL season made its delayed return during the time of COVID-19 social distancing, …
Live Streaming Video
Virtual HBCU Homecoming
Some might say COVID-19 caused a triple pandemic across Black America – impacting health, housing, …
Live Streaming Video
Whiskey Wednesday
When a global pandemic screeches all travel to a halt and people are ordered to stay home, a touris…