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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

2020 World Series Watch Party

Entered in Live Streaming Video

Objective

On the success of last year’s “Super Bowl Watch LIV Watch Party,” winner of the Cynopsis Sports Media Award for Best Live Stream Presentation, FOX Sports assembled an ambitious plan to host a watch party during every game of the 2020 World Series. Hosted by former players Nick Swisher, Rick Ankiel, Tino Martinez and Ben Verlander, the live streams provided fans with unparalleled insight, analysis and instant reaction, along with exclusive interviews with some of the biggest names in sports and entertainment. Notable guests included Justin Verlander, Reggie Jackson, Tony La Russa, Urban Meyer, Luis Gonzalez and Luke Voit.

Strategy

The FOX Sports digital team not only prepared to execute events for the guaranteed four games between the Los Angeles Dodgers and the Tampa Bay Rays, but also created contingency plans should the series extend through games 5, 6 and 7. The unpredictability of this live event showcased the team’s adaptability, creativity and innovation by utilizing the new cloud-based and remote technology implemented during the pandemic. 

Unlike the “Super Bowl LIV Watch Party,” which took place inside Miami’s Hard Rock Stadium, the 2020 World Series Watch Party was produced remotely due to the COVID-19 pandemic. This required an incredible amount of coordination across several teams to ensure a seamless live stream from four “studios.” Ben Verlander hosted from the FOX Sports lot in Los Angeles, with Nick Swisher, Rick Ankiel, Tino Martinez and Watch Party guests joining from their respective homes across the U.S.     

Results

During the World Series, FOX Sports racked up 60 million total views across @MLBonFOX Facebook, Twitter, Instagram and YouTube accounts, far surpassing the seven-game total from the 2019 World Series by +103%.

The 2020 World Series Watch Party streams generated 7.5 million views across Facebook, Twitter, Instagram and YouTube, up 150% YoY, with four of seven events pulling in more than 1 million viewers. The most watched moments from the Watch Party were the group’s wild reaction to the ending of Game 4 (262k views) and Justin Verlander’s story of the time his brother Ben homered off of him in Spring Training (158k views). 

Media

Produced by

FOX Sports

Links

Entry Credits

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