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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Super Bowl LIV Watch Party

Entered in Live Streaming Video

Objective

The Super Bowl LIV Watch Party featured three of the most accomplished Quarterbacks in NFL history: Joe Montana, Brett Favre and Drew Brees. Hosted by FOX Sports Football Analyst Joel Klatt, the three hour live-stream from inside Hard Rock Stadium in Miami was FOX Sports’ most ambitious Watch Party yet.

Strategy

The overall goal for the Super Bowl LIV Watch Party was to create a digital and social experience for football fans to participate in the conversation during the biggest sporting event of the year. We wanted our fans to feel like they were in the same living room as these three football legends and experience the game together.

Our digital VOD strategy was clipping the best exchanges and posting them on our various social media feeds to give the experience shelf life beyond the live broadcast. 

The six-camera, second screen experience complimented FOX’s broadcast of Super Bowl LIV. Featuring the newly designed “FOX Box Scoreboard” and Tagboard to bring in real-time social media questions from fans, Montana, Favre and Brees shared their personal experiences and memories from playing on the biggest stage in American sports.

Viewers were also able to submit questions with the hashtag #AskTheLegends, further increasing their engagement levels and making them an integral part of the conversation.

Results

With 8M total social views across the live-stream (3.2M) and clips (4.8M), it instantly became the network’s most-viewed Watch Party to-date.

Media

Video for Super Bowl LIV Watch Party

Produced by

FOX Sports

Links

Entry Credits

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