5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.

Finalists

finalist
audience
Escape Lab
Escape Lab is an interactive, live-streamed, STEM-based escape game show on Twitch, piloted by WGBH in 2019. We had three goals for Escape Lab. The first was to connect young audiences with public media by creating and sharing high quality, original content on the platforms and in the communities where they convene. The second was to increase o…
finalist
Hulu's Castle Rock "Now Leaving Castle Rock" Livestream
With Castle Rock Season 2’s promise of a new story, we faced a challenge: How do we engage a fanbase obsessed with the details of Season 1 while getting them excited for the anthology? We set out to produce a half-hour livestream that teases the series return of Castle Rock and reinforces the fact that season two is an all-new story in Stephen Kin…
finalist
Stranger Things Season 3: NYE Announcement
The cultural phenomenon that is the Netflix Original series, Stranger Things, required an announcement piece that matched the size and scale of the hysteria surrounding this Emmy-award winning show. As the series was also facing a year and a half between seasons, we needed to retain the fan community and continue to build interest among an audienc…
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans for the premiere of El Camino: A Breaking Bad Movie on Netflix, Chemistry created “Waiting with Huell.”
finalist
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennials are less likely to ascribe to traditional forms of religious observance, the study maintains that they remain religious nonetheless. With the ri…

Nominees

Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-first content campaign that married the target consumer’s passions for hip-hop, gaming and live experiences. The resulting series, coined “Crowd Control” (also stylized as #MtnDewCrwdCntrl), celebrated the fans that “dare to do” by creating interactive, livestrea…
Camila Talks Romance
In 2017, Verizon was the category leader with over 130 million customers. But millennials, were showing a growing allegiance to T-Mobile. Verizon needed to create more positive brand experiences for younger customers and the answer was Verizon Up, a program that rewarded you with stuff  like a coffee or once-in-a-lifetime experience for Camila Cabello fans.…
Countdown to GameDay
ESPN's underlying goal is to serve sports fans anytime and anywhere, and so the genesis of this integration came out of the desire to authentically evolve the television brand College GameDay into a cross-platform experience. Countdown to GameDay was developed to service the digital consumer across all devices and ESPN-branded digital platforms; including t…
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we found out the Internet was turning 50 this year, we saw an opportunity to connect to our most skeptical audience on two topics we can all agree on…the Internet and cake.
UpUpDownDown Championship Live Stream - Survivor Series
The UpUpDownDown Championship Live Stream featured WWE Superstars engaging in video game warfare to determine who is the best gamer in WWE. Hosted on WWE's premier video game YouTube Channel (boasting over 2 million subscribers), UpUpDownDown, the 90-minute live stream was sponsored by GrubHub and included 8 WWE Superstars competing on the sticks for the op…
WWE's The Bump
It’s pretty impossible to find another live-streamed studio show jam-packed with more insight, humor, exclusive guests and overall variety than WWE’s The Bump. From the get-go with the premiere episode on October 2, 2019, WWE sought to present a brand-new show that truly broke the conventions of typical live programming, giving viewers the most entertain…
WrestleMania 35 Kickoff Show
The WrestleMania 35 Kickoff Show aimed to provide WWE's global audience with an exciting lead-up to the annual pop-culture extravaganza, WrestleMania, in turn generating major buzz for WWE fans to watch the pay-per-view on WWE Network. The dynamic pre-show streamed live across all of WWE’s digital and social platforms, including YouTube, Facebook, Twitte…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!