ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.

Finalists

finalist
audience
Escape Lab
Escape Lab is an interactive, live-streamed, STEM-based escape game show on Twitch, piloted by WGBH in 2019. We had three goals for Escape Lab. The first was to connect young audiences with public media by creating and sharing high quality, original content on the platforms and in the communities where they convene. The second was to increase o…
finalist
Hulu's Castle Rock "Now Leaving Castle Rock" Livestream
With Castle Rock Season 2’s promise of a new story, we faced a challenge: How do we engage a fanbase obsessed with the details of Season 1 while getting them excited for the anthology? We set out to produce a half-hour livestream that teases the series return of Castle Rock and reinforces the fact that season two is an all-new story in Stephen Kin…
finalist
Stranger Things Season 3: NYE Announcement
The cultural phenomenon that is the Netflix Original series, Stranger Things, required an announcement piece that matched the size and scale of the hysteria surrounding this Emmy-award winning show. As the series was also facing a year and a half between seasons, we needed to retain the fan community and continue to build interest among an audienc…
finalist
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans for the premiere of El Camino: A Breaking Bad Movie on Netflix, Chemistry created “Waiting with Huell.”
finalist
gOD-Talk: A Black Millennials and Faith Conversation Series Chicago Edition
According to the 2015 Religious Landscape Survey by the Pew Research Center, American millennials—persons born between the years 1981 and 1996—are less religious than older Americans.[1] While millennials are less likely to ascribe to traditional forms of religious observance, the study maintains that they remain religious nonetheless. With the ri…

Nominees

Billboard x Mountain Dew: Crowd Control
Mountain Dew and Billboard partnered to reach the Gen Z audience with an out-of-the-box, social-first content campaign that married the target consumer’s passions for hip-hop, gaming and live experiences. The resulting series, coined “Crowd Control” (also stylized as #MtnDewCrwdCntrl), celebrated the fans that “dare to do” by creating interactive, livestrea…
Camila Talks Romance
In 2017, Verizon was the category leader with over 130 million customers. But millennials, were showing a growing allegiance to T-Mobile. Verizon needed to create more positive brand experiences for younger customers and the answer was Verizon Up, a program that rewarded you with stuff  like a coffee or once-in-a-lifetime experience for Camila Cabello fans.…
Countdown to GameDay
ESPN's underlying goal is to serve sports fans anytime and anywhere, and so the genesis of this integration came out of the desire to authentically evolve the television brand College GameDay into a cross-platform experience. Countdown to GameDay was developed to service the digital consumer across all devices and ESPN-branded digital platforms; including t…
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we found out the Internet was turning 50 this year, we saw an opportunity to connect to our most skeptical audience on two topics we can all agree on…the Internet and cake.
UpUpDownDown Championship Live Stream - Survivor Series
The UpUpDownDown Championship Live Stream featured WWE Superstars engaging in video game warfare to determine who is the best gamer in WWE. Hosted on WWE's premier video game YouTube Channel (boasting over 2 million subscribers), UpUpDownDown, the 90-minute live stream was sponsored by GrubHub and included 8 WWE Superstars competing on the sticks for the op…
WWE's The Bump
It’s pretty impossible to find another live-streamed studio show jam-packed with more insight, humor, exclusive guests and overall variety than WWE’s The Bump. From the get-go with the premiere episode on October 2, 2019, WWE sought to present a brand-new show that truly broke the conventions of typical live programming, giving viewers the most entertain…
WrestleMania 35 Kickoff Show
The WrestleMania 35 Kickoff Show aimed to provide WWE's global audience with an exciting lead-up to the annual pop-culture extravaganza, WrestleMania, in turn generating major buzz for WWE fans to watch the pay-per-view on WWE Network. The dynamic pre-show streamed live across all of WWE’s digital and social platforms, including YouTube, Facebook, Twitte…