The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

WrestleMania 35 Kickoff Show

Entered in Live Streaming Video


The WrestleMania 35 Kickoff Show aimed to provide WWE's global audience with an exciting lead-up to the annual pop-culture extravaganza, WrestleMania, in turn generating major buzz for WWE fans to watch the pay-per-view on WWE Network.

The dynamic pre-show streamed live across all of WWE’s digital and social platforms, including YouTube, Facebook, Twitter, WWE Network, the WWE App and, and set the stage for the entire pay-per-view to come, with its presentation of four exclusive matches, Superstar interviews, talent interaction, in-depth analysis and more.

Strategy and Execution

The two-hour WrestleMania 35 Kickoff Show kept viewers’ attention throughout the live stream by featuring four blockbuster matches, including “Total Divas” star Carmella winning the WrestleMania Women's Battle Royal, Tony Nese capturing the WWE Cruiserweight Title from Buddy Murphy in a fast-paced showdown, Curt Hawkins and Zack Ryder seizing the Raw Tag Team Titles in an upset victory, and finally, Braun Strowman claiming the Andre the Giant Memorial Battle Royal trophy by last eliminating “Saturday Night Live” star Colin Jost.

In addition to the in-ring action, host Jonathan Coachman was joined by a veritable who’s who of WWE talent on the WrestleMania Kickoff panel, including former WWE Superstars Paige, JBL and Christian, as well as WWE Hall of Famers Edge, Jerry “The King” Lawler, Shawn Michaels and Booker T.

The all-star panel analyzed a total of seven championship matches scheduled for the pay-per-view, with WrestleMania’s first-ever women’s main event taking focus. In that historic showcase, Ronda Rousey battled Charlotte Flair and Becky Lynch in a Winner Takes All Match for both the Raw and SmackDown Women’s Titles. The panel also discussed other noteworthy bouts like WWE Hall of Famer Kurt Angle’s Farewell Match and a No Holds Barred clash between Triple H and Batista.

As a special viewing enhancement, WWE fans were able to enjoy the WrestleMania 35 Kickoff Show live in virtual reality by using an Oculus Go or Gear VR headset. The Oculus Venues App provided a bonus social experience, while the NextVR App offered an immersive 3D virtual reality experience for users.

The WrestleMania 35 Kickoff Show also featured several well-produced video packages designed to raise the anticipation for the matchups ahead and help drive new subscriptions to WWE Network.


-- The WrestleMania 35 Kickoff collected 10,343,436 Live + VOD streams on YouTube, 3,080,177 streams on Facebook and 236,900 streams on Twitter for a grand total of 13,660,513 streams across all three social media platforms.

-- This resulted in a 100% year-over-year growth in Live + VOD views on social media compared to the WrestleMania 34 Kickoff stream in 2018.

-- WWE’s innovative integration with NextVR and Oculus for the WrestleMania 35 Kickoff live stream netted a YouTube Streamy Award nomination for Best Use of Emerging Platform.

-- The WrestleMania 35 Kickoff played a pivotal role in the overall success of WrestleMania 35, an extraordinary event streamed live on WWE Network and witnessed by a sold-out crowd of 82,265 fans who filled MetLife Stadium. WrestleMania 35 was the second highest-grossing event in WWE history.


Video for WrestleMania 35 Kickoff Show

Entrant Company / Organization Name