ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.

Finalists

finalist
gold
GE: Guess What We're Printing?
Most people know GE as the century old company that makes light bulbs, jet engines, wind turbines and appliances. But few know that GE has an entire disruptive division dedicated to additive manufacturing - also known as industrial 3D printing. GE Additive sells machines, materials, and services to help businesses from aerospace to healthcare use …
finalist
gold
GE: The Creators Circle
Lighting technology has advanced dramatically over the past few years from LEDs, CFLs, HDs, and smart bulbs they now can play a huge role in aiding our life. They can affect our mood, how we see, and even how we create, yet still, most people don't know the difference a light bulb can actually make in their environment. To raise awareness of GE's …
finalist
Live WrestleMania 34 Kickoff Show
The WrestleMania 34 Kickoff Show aimed to provide WWE's vast audience with an exciting lead-in to the annual pop-culture extravaganza, WrestleMania. The dynamic pre-show streamed live across digital platforms, including YouTube, Facebook, Twitter, WWE Network, the WWE App and WWE.com, and set the stage for the entire pay-per-view to come with its …
finalist
audience
Looney Tunes Crushathon
Looney Tunes World of Mayhem is a wild, mobile RPG full of cartoon debauchery and zany battles between the iconic characters from the classic cartoons. The goal for launch day was to create a mayhem-filled, buzzworthy experience, full of joyous destruction that would make some noise across the Internet.Anyone who's ever watched a Looney Tunes cart…
finalist
WWE Mixed Match Challenge
For the very first time in WWE's history, a video series was produced to be mobile-first and social media-centric, accessible via the Facebook Watch tab on Facebook's official app, rather than broadcast on traditional television or WWE's over-the-top network (WWE Network).WWE Mixed Match Challenge was a fully interactive mixed tag team tournament …
finalist
Wake Up Call Live Streams
Marriott International's award-winning loyalty programs–SPG and Marriott Rewards–span 29 unique and iconic global brands and over 6,900 hotels. When members book their stays on Marriott.com or the Marriott Mobile app, they earn loyalty points, enjoy the advantage of exclusive Member Rates, and gain an elevated stay experience with free Wi-Fi, mobi…

Nominees

#ChildrensHospitalsWeek Live-athon
For more than 20 years we've held a celebratory convention in Orlando, Fla. During this convention, thousands of members of our network gather and celebrate all of the money raised for the 10 million pediatric patients treated at the 170 children's hospitals in the United States and Canada. In 2017, we adopted a content marketing strategy and aimed to broad…
2018 MTV Video Music Awards - Red Carpet Pre-Show
Goals: Generate revenue and sponsorship opportunities Generate buzz, conversation and awareness leading into VMA broadcast
72 Hours of Blockchain
Consumers continue to ask, "What is Blockchain?"This livestreaming program was a commitment to answer all questions from everyone, everywhere, on all aspects of Blockchain, in real-time and from the experts who lead and love this global solution. Hosted by Matt Hooper of THE DESK and Live From Tomorrow fame, our all-access always-on emcee captures the excit…
ALITA: BATTLE ANGEL
From visionary filmmakers James Cameron and Robert Rodriguez, ALITA: BATTLE ANGEL, is an epic adventure of hope and empowerment. In preparation for the release of this innovative film's trailer, Fox wanted to create a 'global moment' – giving fans everywhere a chance to engage in the content.
Applebee’s Dollar Zombie Facebook Live Stream
With more than half of America preferring to drink at home, Applebee's needed to generate a significant amount awareness and excitement for their new Neighborhood Drinks specials to get people in the door. We set out to create digital content that was not only splashy and engaging for our millennial audience, but was able to deliver on our neighborhood eth…
Conan 24 Hour Mobile Marathon
The Google Play and CONAN partnership's goal was to connect with CONAN's vast and young skewing audience, specifically the female segment. In addition, we wanted to convey the vast mobile gaming catalogue offered within the Google Play marketplace, while jumping on the opportunity to leverage an emerging and high engagement platform.
Instagram Live: Will Smith Calls The International Space Station
Last spring, National Geographic launched "One Strange Rock," a 10-part cinematic series that explores the fragility and wonder of Earth—one of the most peculiar and unique places in the universe.Hosted by actor Will Smith with direction from award-winning filmmaker Darren Aronofsky, "One Strange Rock" is a show about our home planet told from the perspecti…
LIVE From the Orange Carpet: 2018 Kids’ Choice Awards Pre-Show
Energize and excite the Nick YouTube audience while counting down to our biggest event of the year, the 2018 Kids' Choice Awards!
Mason Ramsey aka Walmart Yodel Boy Live Event
Walmart stores are an inviting place where everyone in the community is welcome to shop. To build positive perception of our brand within the social space, we've focused on looking for opportunities to engage our audience in culturally relevant moments. Walmart had the chance to amplify one of these opportunities that connected the in-store community to ou…
Now Feel This - Live Event Series
Establish an industry position for Skullcandy as an authority in emerging music through the creation of an always-on evergreen content/livestreaming strategy. Demonstrate clear ROI defined by reach, engagement, and ROAS of a newly developed audience.
Personal Personnel: Live Q&As with the Royal Navy
The Royal Navy Recruitment Facebook page was set up in October 2009 as a dedicated channel for highlighting the opportunities a career in Royal Navy could afford potential recruits. Over the years, it has evolved to 'keep up' with the ever-changing needs of our audience. In 2017, for example, findings from the UK Graduate Careers Survey revealed: "the page …
RuPaul's Drag Race All Stars Season 4 - RuVeal
Reigning RuPaul's Drag Race All Stars 3 winner Trixie Mattel was joined by former All Stars finalists Detox and Katya to spill the tea on the newest Queens of RuPaul's Drag Race All Stars. "Trixie's Playhouse" is a bubble-gum-pink talk-show-live-stream extravaganza reaching the fans where they are – across Facebook, Twitter and YouTube. The overall objectiv…
The Yellow Vests
The Yellow Vests movement first began on the streets of Paris in November 2018 as a protest against tax hikes on diesel fuel. While those increases were soon suspended, the demonstrations continued, expanding to other cities in France and even beyond, turning into a national phenomenon and the largest protests in France's modern history. Given the scale and…
adidas Originals Never Made
We were asked to create a digital experience that brought the adidas Originals presence at Hypefest to life for fans of the brands unable to attend the event. To do this, we challenged ourselves to flip event coverage on its head in the aim of utilizing our global online community of Sneakerheads whose thoughts, opinions, and views directly impacted the liv…