Energize and excite the Nick YouTube audience while counting down to our biggest event of the year, the 2018 Kids' Choice Awards!
We developed a 30-minute YouTube live stream from the Orange Carpet leading up to the Kids' Choice Awards filled with non-stop entertainment including celebrity-filled games and challenges, dance parties and of course SLIME! Nick viewers are consistently asking to learn more about how our series and events are made, and this provided a one-of-a-kind look at their favorite stars as they gear up for the biggest Nickelodeon event of the year. Leading up to the live stream, we curated real viewer comments and questions that we then incorporated into various challenges and games.
Daniella Monet hosted the live stream where in 30 minutes she was able to interview, play games with, and dance with celebrities and kid's favorite social media influencers and YouTubers. The star-studded list included JoJo Siwa, Brooklyn and Bailey, Johnny Orlando, Grant Gustin, Darci Lynne, Backpack Kid, Jiffpom, and Annie LeBlanc.
Knowing the Nick audience is global and varies greatly by age, activities covered a variety of topics and games, including Slime Your Favorite Star, Guess The Nominee, Truth or Dance, Kids' Choice Awards-themed tongue twisters, and Win It in a Minute challenges!
This event received over 11K peak concurrent viewers, an average live view duration of 5:14, and over 72K playbacks. To date, it has accumulated 1.4 million views, and 7 million minutes watched.