Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 11th Annual Shorty Awards

ALITA: BATTLE ANGEL

Entered in Live Streaming Video, Localization

About this entry

From visionary filmmakers James Cameron and Robert Rodriguez, ALITA: BATTLE ANGEL, is an epic adventure of hope and empowerment. In preparation for the release of this innovative film's trailer, Fox wanted to create a 'global moment' – giving fans everywhere a chance to engage in the content.

Why does this entry deserve to win?

20th Century Fox teamed up with Telescope to create a ground-breaking global event to give fans an exclusive peak into the making of the film. On the day of the trailer release, Fox hosted a worldwide live Q&A with ALITA: BATTLE ANGEL's producer James Cameron, director Robert Rodriguez, producer Jon Landau, the star Rosa Salazar and fans across the movie's official social and YouTube channels.

Using Telescope's Live Streaming technology – the Live QA was simulcast to Facebook, Twitter, YouTube and Instagram across 30+ top markets worldwide. The stream was distributed to 100+ pages across 56 countries – where fans from across the world could view the trailer debut and participate global to the global conversation, live in real-time.

A team of transcribers, translators, and moderators translated the live stream into nine major languages. Designers created real-time custom graphics in English, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

Results

Media

Video for ALITA: BATTLE ANGEL

Entrant Company / Organization Name

Telescope, 20th Century Fox Digital

Link