THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

ALITA: BATTLE ANGEL

Entered in Live Streaming Video, Localization

About this entry

From visionary filmmakers James Cameron and Robert Rodriguez, ALITA: BATTLE ANGEL, is an epic adventure of hope and empowerment. In preparation for the release of this innovative film's trailer, Fox wanted to create a 'global moment' – giving fans everywhere a chance to engage in the content.

Why does this entry deserve to win?

20th Century Fox teamed up with Telescope to create a ground-breaking global event to give fans an exclusive peak into the making of the film. On the day of the trailer release, Fox hosted a worldwide live Q&A with ALITA: BATTLE ANGEL's producer James Cameron, director Robert Rodriguez, producer Jon Landau, the star Rosa Salazar and fans across the movie's official social and YouTube channels.

Using Telescope's Live Streaming technology – the Live QA was simulcast to Facebook, Twitter, YouTube and Instagram across 30+ top markets worldwide. The stream was distributed to 100+ pages across 56 countries – where fans from across the world could view the trailer debut and participate global to the global conversation, live in real-time.

A team of transcribers, translators, and moderators translated the live stream into nine major languages. Designers created real-time custom graphics in English, French, German, Italian, Japanese, Korean, Portuguese, Russian and Spanish.

Results

Media

Video for ALITA: BATTLE ANGEL

Produced by

Telescope, 20th Century Fox Digital

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!