ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

2019 MTV Video Music Awards - Stan Cam

Winner in Live Streaming Video

About this entry

The MTV Video Music Awards have a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. But with award show viewership trends facing declines, and social platform changes impacting organic conversation, growing this legacy is a challenge. We needed to reach our demo to create authentic, emotional connections during the show that continued days past the event. We set out to create a first of its kind, real-time interactive experience on Twitter that put fans in the driver’s seat, giving them the power to choose the behind-the-scenes moments they wanted to see.

Why does this entry deserve to win?

We looked to Twitter as the platform to help boost our real-time metrics and to reach a broader audience to create authentic, emotional connections to the show. We looked to leverage existing tools and products on Twitter in new ways during the show; breaking out of the traditional long-form livestream to create short live video bites that could travel on the platform throughout the show and beyond.

A few days ahead of the show, the @VMAs and @MTV Twitter accounts teased that #vmastancam was coming, using polls and tweets to ask what fans wanted to see. We gave them the option of subscribing to notifications that would send an alert when Stan Cam was officially live.

With a total of ten dedicated cameras at the VMAs - including two roaming backstage crews and three focused on celebrity seating - Stan Cam was ready to roll. We created a series of 14 polls over the course of the broadcast, playing off trending moments and asking fans to weigh in on what they wanted to see live. After each poll, we delivered on fan requests in the form of short-form livestreams. We watched Camila Cabello rock out to Taylor Swift’s performance, convinced CNCO to harmonize backstage, and more. All told, we created 22 original livestreams that created buzzy moments, real interactions between artists, and direct interaction with fans.

Results

The VMA Stan Cam delivered increases at every turn, helping drive the show into the cultural conversation on Twitter and beyond. The livestreams alone clocked 7.1M views, while overall Twitter views day-of and day-after show increased +439% year-over-year. These results crushed goals on all accounts – while we’d hoped to gain 37% in overall Twitter video views, we ended up increasing views year-over-year by 200%. Meanwhile, engagements on the platform were up 81% year-over-year. In total, VMA social video views were up 69% and engagements up 10% year-over-year across platforms, breaking many MTV and Viacom records; ultimately making it the best performing award show on social in Viacom history. Outside of our platform goals, the Stan Cam made waves organically with fans, talent and press. When you look at the pivotal moments from the evening, like Shawn Mendes and Camila Cabello's standout performance and near kiss, fans weren’t just watching the linear show footage – they were reacting to Joe Jonas and Sophie Turner’s earnest reaction on our Stan Cam. Joe Jonas ripped our video and shared across his accounts to the tune of 8M views, and outlets like People Magazine, Cosmopolitan, US Weekly, ET and more pushed the VMA and Stan Cam content to the forefront globally.

Media

Video for 2019 MTV Video Music Awards - Stan Cam

Produced by

MTV

Entry Credits