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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

WWE's The Bump

Entered in Live Streaming Video

About this entry

It’s pretty impossible to find another live-streamed studio show jam-packed with more insight, humor, exclusive guests and overall variety than WWE’s The Bump.

From the get-go with the premiere episode on October 2, 2019, WWE sought to present a brand-new show that truly broke the conventions of typical live programming, giving viewers the most entertaining way to catch up with the buzzworthy news and biggest Superstars in sports-entertainment. Streamed live on WWE Network as well as social platforms YouTube, Twitter, Facebook and Instagram TV, the one-hour episodes are presented simultaneously across these platforms every Wednesday at 10 a.m. ET, so fans can watch The Bump wherever they choose.

Each Wednesday morning, WWE’s The Bump aims to serve up the perfect blend of top-notch analysis and outside-the-box hilarity, led by a vibrant cast of on-screen hosting personalities and WWE Superstars who appear both as in-studio and video call-in guests. Episodes include a mix of creative segments ranging from breaking news to surprises catered specifically to guests.

Why does this entry deserve to win?

WWE’s Advanced Media team took great care in casting the hosts for WWE’s The Bump, and ultimately settled on a dynamic group that complement each other’s strengths. With the vivacious Kayla Braxton captaining the ship alongside colorful personalities Evan T. Mack, McKenzie Mitchell, Matt Camp, Dan Vollmayer and Ryan Pappolla, their chemistry shines through the animated discussions that play out live, all while the hosts engage with real-time feedback from WWE fans on social media.

As WWE fans’ primary interest lies in the Superstars, one of the consistent goals is to deliver a stacked lineup of guests to answer hard-hitting questions and interact with tailor-made set concepts at the studio. To date, WWE Superstars appearing on The Bump have included big names like Seth Rollins, Charlotte Flair, Becky Lynch, Kofi Kingston and Trish Stratus.

Beyond the A-list guests, WWE’s The Bump requires an all-star crew of 15 to fully produce each live episode, with tasks spanning the gamut from acquiring some wild animals from a local zookeeper to giving someone a zombie makeover for a sponsored integration.

In addition, The Bump regularly breaks news live during the program, such as WWE Draft picks being announced for Raw and SmackDown, an official explaining his controversial match decision, and two Superstars revealing their team members for a WWE Network special event. 

Elsewhere on the show, the news is contrasted with absurd moments that directly tie into Superstars’ personalities, like zoo enthusiast Kevin Owens petting a baby alligator and giant snake, a butler catering tea and culinary delights to please the high-class taste of Lacey Evans, and high-flying performer Ricochet testing his leaps on an actual bounce house. These off-kilter segments add to the unpredictable nature that makes The Bump such a captivating live-streamed show.

Results

WWE’s The Bump has far exceeded expectations in both live viewership metrics and public reception. Fans continue to praise the entertainment value and fun variety of WWE’s studio show, which has surpassed 15 million total views across all platforms for its initial 16-episode run to date (Oct. 2 - Jan. 29).

On an individual platform level, Facebook Live and YouTube have each accounted for more than 5 million total series views, with an average episode view total of over 300,000. Additionally, IGTV has accounted for more than 4 million total series views, with an average episode view total of over 270,000.

The Bump’s impact has extended to social media circles as well, with more than 16,000 followers on the show’s Twitter page and over 15,000 followers on Instagram.

Media

Video for WWE's The Bump

Produced by

WWE

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.