ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Covid-19 Coverage from STAT

Finalist in Health & Medical

Objective

STAT set out from the beginning, even before the pandemic became a pandemic, to be on top of this story and provide the best, most accessible information about the virus. We wanted to ensure that everyone could receive thorough, accessible reporting to remain as informed as possible while we all charted these treacherous, unknown waters. It was also important to us to continue to highlight the deep disparities there are with this virus. 

Our goal was to become the free, just, inclusive, and authoritative online news outlet for the Covid-19 pandemic. 

Strategy

We were quick to ensure that all of our Covid-19 coverage was free so that all could have access to our vital information. 

Early on, our goal for covering the pandemic grew beyond just reporting on stories. We developed three data set trackers for the pandemic— one was for cases and deaths, another for county preparedness to handle the virus, and the third for treatments and vaccines. 

Expanded our coverage beyond just updates on the virus, but on who it's affecting, how, and why. 

Get our work noticed and recognized by other news outlets:

The NYT reported on how our infectious disease report, Helen Branswell, was one of 'the first to call it' after her early story in January about a 'mysterious flu' in China.

Get picked up by LinkedIn News and Apple News Top Stories for our coverage to expand our reach. 

Results

In the early days of the pandemic, we were seeing site traffic numbers that we had never reached since our inception. The traffic we would normally gain in over the course of a few weeks we were doing in just one day.

Our Twitter followers grew — we gain over 50 thousand new followers, organically, since last year. 

When we hosted a year-end summit, we had speakers like Dr. Anthony Faucci, Bill Gates, and Chealse Clinton coming to speak because of the credibility we had established over covering the pandemic. 

A litany of first opinion authors knocking at the (virtual) door to have the opportunity to be published on our site. 

Continue to maintain and foster a strong relationship with Apple News and LinkedIn News. 

Media

Produced by

STAT

Links