ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Unlimited Eye Browsing

Finalist in Multi-Platform Campaign

Entered in Multi-Platform Campaign, Branded Content, Humor, Creative use of Technology

Objective

Visible stepped on the scene as a wireless service ready to change wireless service—for the better. But to do that, we had to first build awareness about who we are and how we’re different. Enter: a series of straight-up, self-aware commercials featuring Dan Levy promoting our $40/month offering, including unlimited data for unlimited Internet browsing. In one linear TV spot, we shamelessly use Dan Levy’s (glorious) eyebrows to sell Visible’s unlimited browsing. (Brows. Browse. Get it?!) 

As the spot concludes, we drive people to UnlimitedEyeBrowsing.com, a seemingly endless experience of eyebrow-based content: our way of reminding you that with Visible, the browsing never ends. 

To ensure an unlimited feel, we created hundreds of pieces of content that kept visitors clicking for hours. Oh, and did we mention you can literally browse the site by moving your eyebrows up and down? Yeah. You can do that, too. Not only did we achieve mass brand awareness, like we set out to, but we even inspired consideration, entertainment, some unforgettable joy along the way.

Strategy

Nearly every wireless phone service chooses to tout its ‘benefits’ and ‘features’, in an endless attempt to educate consumers and break through. We knew better. To reach our fickle, tech-minded audience and prove Visible’s difference, we developed over 300 customized pieces of eyebrow-focused content including—but certainly not limited to—a dating app for eyebrows, eyebrow fan fiction, and the adventures of Super Brow. The result? We left an unforgettable, lasting impression that confirmed we’re not like the rest.

Results

183,024 unique visitors explored UnlimitedEyebrowsing.com with 3,746 people clicking through to the Visible site. We also had 518,727,074 PR impressions with glowing mentions in media like Adweek, AdAge, and Forbes. And in the end, we found a playful way to put Visible’s unlimited browsing in the forefront of people’s minds.

Media

Video for Unlimited Eye Browsing

Produced by

Madwell, Visible

Links

Entry Credits