THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media or digital marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Winner

Multi-Platform Campaign
winner
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …

Finalists

Multi-Platform Campaign
finalist
gold honor
Famous Orders
Our Marketing Objective was to drive penetration by bringing new, younger, customers to the brand. …
Multi-Platform Campaign
finalist
Famous Orders - The Travis Scott Meal
For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had…
Multi-Platform Campaign
finalist
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
Multi-Platform Campaign
finalist
Post Malone x Crocs
Enthusiastic and genuine fan engagement has been are central to Crocs’ DNA. From home-grown signatu…
Multi-Platform Campaign
finalist
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…

Nominees

Multi-Platform Campaign
"The Magic of Fire"
When it comes to warming up an outdoor gathering, it’s tough to beat a campfire. We gather in a cir…
Multi-Platform Campaign
#ACUpgrade
Build brand awareness and equity for Chinese brand Midea by turning the U.S. launch of their innova…
Multi-Platform Campaign
Ab Cricket Buzzega
The Indian Premier League (NFL Superbowl of India), the pinnacle of 20/20 short form cricket in Ind…
Multi-Platform Campaign
Cheetos® Feast
The pandemic negatively impacted the food and dining industries, along with society’s ability to en…
Multi-Platform Campaign
CooperVision x Sarah Michelle Gellar: The Brilliant Futures™ Myopia Management Program
Launching a revolutionary children's eye health product during a time of crisis is complex. With th…
Multi-Platform Campaign
finalist
gold honor
Famous Orders
Our Marketing Objective was to drive penetration by bringing new, younger, customers to the brand. …
Multi-Platform Campaign
finalist
Famous Orders - The Travis Scott Meal
For decades, McDonald’s has been at the forefront of culture. Yet in 2020, many young Americans had…
Multi-Platform Campaign
Fire Drill Fridays with Jane Fonda
Greenpeace and Jane Fonda want the same thing: a just transition to a green and peaceful future wit…
Multi-Platform Campaign
Holiday Even Brighter - H-E-B's Holiday Campaign
2020 was tough  - but the Texas spirit is tougher, and there's nothing more Texan than H-E-B, a muc…
Multi-Platform Campaign
Holidays, delivered with Snoop and Gab.
In a year when the world longed for social interaction, we wanted to inspire people to connect with…
Multi-Platform Campaign
Klarna is Swedish for Smooother Social
Buy now, pay later apps entered 2020 growing in popularity as the field becomes increasingly crowde…
Multi-Platform Campaign
Lenovo Yoga & Intel Evo Presents: Jonas Brothers For All Creators
Lenovo Yoga, Intel Evo Platform, and Universal Music Group set out to build a more meaningful conne…
Multi-Platform Campaign
finalist
audience honor
Mat Kar Forward
  BACKGROUND   Digital footprints have real world consequences Communicating in the dig…
Multi-Platform Campaign
Motorola razr presents Joyride—a fashion film that flipped tech’s status quo
Less than a year after we broke the internet by bringing back the razr - a disruptive device that h…
Multi-Platform Campaign
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation cere…
Multi-Platform Campaign
winner
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
Multi-Platform Campaign
OLLY Future Is Female #InTheGirlsRoom Campaign
With female-focused health concerns often overlooked within the vitamin and supplement market and c…
Multi-Platform Campaign
finalist
Post Malone x Crocs
Enthusiastic and genuine fan engagement has been are central to Crocs’ DNA. From home-grown signatu…
Multi-Platform Campaign
The Mavix Mob
For the last several years, gamers have grown accustomed to bulky, rigid gaming chairs.  But, as…
Multi-Platform Campaign
The New Office Training Manual
Your Worst Employee's Worst Nightmare Since we launched, it's been a company inside joke that th…
Multi-Platform Campaign
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Multi-Platform Campaign
finalist
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…