13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Finalists

finalist
300 Feet of Adventure
The goal of the campaign was to leverage social media influencers to help generate awareness of the new Honda Passport and drive its perception as a vehicle fully equipped for adventure, as well as build credibility for the nameplate in a competitive SUV market.
finalist
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out with a new drink for a new audience, V8 needed something bold to break through. V8 +HYDRATE was designed to be a refreshing beverage for millennials, but this audience was already being bombarded with overwhelming options to hydrate. Gatorade. Coconut…
finalist
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and sustain awareness by paying homage to its long history in music while setting the tone and paving the way for the next five decades. With the launch of a high-profile new product, the brand needed to remain top-of-mind and sustain relevancy over an ex…
finalist
Lose Your Veginity
The plant-based food category has exploded with new competitors like Impossible and Beyond Meat. But despite this enthusiasm for the category — original innovator MorningStar Farms was getting lost in the crowd. The challenge for the brand was to regain its share of voice and raise its profile among consumers, making MorningStar Farms a key player…
finalist
SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBob super fan and NBA star, Kyrie Irving on a Nike sneaker, apparel and accessories collection for adults and kids. A product collaboration of this magnitude, needed an equally impressive campaign that broke through the often-crowded sneaker world and …

Nominees

2019 MTV EMA Social Insiders
Every year, the MTV EMA is one of the biggest nights in music worldwide; our Social Insiders program artfully crafts a selection of social influencers with a major global fan base to tap into and engage a worldwide audience around the show. In 2019, we strategically partnered with international creators whose fans skewed high for pop culture and music, a…
America's Best Racing Goes Beyond the Races
America’s Best Racing is part of an aging, niche industry. In 2019, they were tasked with reaching a new, younger, and more engaged audience to keep the sport of horse racing alive.  We worked with the America’s Best Racing team to develop and launch a full-scale Always On influencer program with a complete technology stack that resulted in driving 15% of m…
Electronic Arts & BEN - "Need for Speed: Heat" x David Dobrik
The video game industry is more popular than ever, reaching more players in recent years thanks to online games, social media influencers, and live streaming platforms. Given this climate, Electronic Arts (EA), a global leader in the industry, recognized the potential to revamp one of its legacy franchises, Need for Speed. In November 2019, EA launched the …
Frosted Flakes Mission Tiger
In the summer of 2019, Kellogg's chose Nickelodeon as their primary media launch partner for Frosted Flakes' new initiative, Mission Tiger. To drive brand awareness and spread the message of Mission Tiger, Nickelodeon and Kellogg’s collaborated to develop strong creative that spoke directly to the target audience by featuring professional basketball play…
Gringophobia
EF Englishlive is one of the largest online English school in the world. Brazil is a country ranked 53rd as to English fluency in the world ranking and only 1% out of Brazilians have fluency in English. Out of those 1%, almost all feel insecure to speak English to foreigners. The goal of the campaign was to show the public there is no "miracle" as to learni…
MTV's The Hills: New Beginnings - Unwritten with Natasha Bedingfield
When fans hear the opening notes of “Unwritten” by Natasha Bedingfield, they’re immediately taken back to Lauren Conrad driving down the PCH in her convertible, starting her new chapter on The Hills. Heading into MTV reboot The Hills: New Beginnings, our main objective was to hit fans with a big case of nostalgia, and what better way to accomplish this than…
New York Jets Influencer Program
Launched in 2016, the New York Jets implemented a gameday-centric, micro-influencer strategy focused on engaging audiences who had not yet established an authentic relationship with the team. These influencers have cultivated unique communities of their own and have come from all backgrounds, some are existing Jets or football fans, while others have never …
PAW Patrol Ready Race Rescue Influencer Campaign
In 2019, we were challenged to anniversary the massive success of our past Mighty Pup’s campaign at Walmart, with a brand new direct-to-DVD movie, PAW Patrol Ready, Race, Rescue and supporting product line available exclusively at Walmart.  We knew that we would need to go above and beyond to generate massive awareness and ultimately conversion at our large…
Pronamel Repair: Building a Role for Toothpaste in Self-Care
In February 2019, Pronamel launched Intensive Enamel Repair toothpaste, a new product with the brand’s most advanced formulation yet. Pronamel has built equity as the specialty brand that protects tooth enamel from acid erosion, but this innovation, Pronamel Repair, helps actively repair enamel already weakened by the acids in foods. In promoting this ne…
Rituals Roadtrip with Annabelle Fleur
Our Rituals are an integral part of the St. Regis brand and are at the heart of an exquisite stay. Today, we celebrate four rituals — Sabrage as part of the Evening Ritual, the Bloody Mary Ritual, the Afternoon Tea Ritual, and Midnight Supper — each a modern articulation of timeless tradition and an opportunity to invite guests to experience our enduring le…
Samsung #TeamGalaxy
Challenge: Samsung has long been regarded for its innovative products but competes with some of the world’s most loved brands. We needed to find a smart way to engage with Gen Z and Millennials and build an emotional connection beyond the rational product messages and showcase that Samsung is a brand for them.   Objectives: Our objectives were to ch…
SpongeBob 20th
We’re ready to party! Are you ready to party?! It’s been 20 years since the very first episode of the legendary SpongeBob SquarePants. To celebrate the nautical nonsense of Bikini Bottom, we explored and embraced the elements that have kept SpongeBob relevant in pop culture for the past two decades.
TWIX & Coffee with Matt Cutshall
TWIX tasked Viacom with creating a social campaign to introduce the pairing of the candy bar with coffee in a way that would be relevant to Millennials and Gen Z’ers. As a recognizable brand with a strong and unique voice, it was important for this social content to fit within the context of TWIX’s larger (and already well-established) marketing campaigns w…
The Taste Test Drive by Nicorette
In a world where vapes/ecigs have blurred the lines between quitting and switching, and essentially made smoking cool again, how does a brand with a 23-year heritage of helping smokers to quit ignite consideration and conversion to completely break-free from the habit?
Tubi - 'Not on Netflix' Brand Campaign
Tubi’s tongue-in-cheek ‘Not on Netflix’ brand campaign took into account the price hikes of the current and soon-to-be-launched streaming services in the coming year. Recognizing that consumers are tiring of growing streaming fees and subscriptions, Tubi aimed for pro-consumer messaging highlighting Tubi as a complement to SVOD and an antidote to subscripti…
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and other prominent internet personalities in a social-first campaign to generate excitement for Black Friday’s hottest deals at Walmart. Set to the track “Water Me” by Grammy-nominated artist, Lizzo, fans were encouraged to participate in a social contest leading up …
Whoa, Nitro
Introduce Nitro Cold Brew to a National Audience Iced coffee isn’t just a seasonal trend; it’s changing the coffee industry entirely. So to better serve its customer base, Starbucks capitalized on that category shift by creating Nitro Cold Brew, an innovative Nitrogen-infused, draft-poured cold coffee and tap system. Nitro Cold Brew had been rolling o…
“The World’s Biggest Case of FOMO” - Etihad Airways 2019 Abu Dhabi GP
In the world of motorsports, Formula 1 is the pinnacle of racing. And in the world of Formula 1, there is no bigger race than the Abu Dhabi Grand Prix. The final race of the season, the Abu Dhabi GP often determines that year’s champion. And to celebrate, the city comes alive, creating a festival filled with music, art, and culture. The Abu Dhabi GP is t…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.