THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Winner

Multi-Platform Partnership
winner
audience honor
Knives Out - "Knives Out Knives"
What do you get when your studio partner and their nail-biting murder mystery film task you with ra…

Finalists

Multi-Platform Partnership
finalist
300 Feet of Adventure
The goal of the campaign was to leverage social media influencers to help generate awareness of the…
Multi-Platform Partnership
finalist
Dr Ken's Center for Hangover Research
When people think of V8, they think of tomato juice. So, when this iconic American brand came out w…
Multi-Platform Partnership
finalist
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and s…
Multi-Platform Partnership
finalist
Lose Your Veginity
The plant-based food category has exploded with new competitors like Impossible and Beyond Meat. Bu…
Multi-Platform Partnership
finalist
SpongeBob SquarePants x Kyrie Irving x Nike
In celebration of the 20thAnniversary of SpongeBob SquarePants, Nickelodeon partnered with SpongeBo…

Nominees

Multi-Platform Partnership
2019 MTV EMA Social Insiders
Every year, the MTV EMA is one of the biggest nights in music worldwide; our Social Insiders progra…
Multi-Platform Partnership
America's Best Racing Goes Beyond the Races
America’s Best Racing is part of an aging, niche industry. In 2019, they were tasked with reaching …
Multi-Platform Partnership
Electronic Arts & BEN - "Need for Speed: Heat" x David Dobrik
The video game industry is more popular than ever, reaching more players in recent years thanks to …
Multi-Platform Partnership
Frosted Flakes Mission Tiger
In the summer of 2019, Kellogg's chose Nickelodeon as their primary media launch partner for Froste…
Multi-Platform Partnership
Gringophobia
EF Englishlive is one of the largest online English school in the world. Brazil is a country ranked…
Multi-Platform Partnership
MTV's The Hills: New Beginnings - Unwritten with Natasha Bedingfield
When fans hear the opening notes of “Unwritten” by Natasha Bedingfield, they’re immediately taken b…
Multi-Platform Partnership
New York Jets Influencer Program
Launched in 2016, the New York Jets implemented a gameday-centric, micro-influencer strategy focuse…
Multi-Platform Partnership
PAW Patrol Ready Race Rescue Influencer Campaign
In 2019, we were challenged to anniversary the massive success of our past Mighty Pup’s campaign at…
Multi-Platform Partnership
Pronamel Repair: Building a Role for Toothpaste in Self-Care
In February 2019, Pronamel launched Intensive Enamel Repair toothpaste, a new product with the bran…
Multi-Platform Partnership
Rituals Roadtrip with Annabelle Fleur
Our Rituals are an integral part of the St. Regis brand and are at the heart of an exquisite stay. …
Multi-Platform Partnership
Samsung #TeamGalaxy
Challenge: Samsung has long been regarded for its innovative products but competes with some of th…
Multi-Platform Partnership
SpongeBob 20th
We’re ready to party! Are you ready to party?! It’s been 20 years since the very first episode of t…
Multi-Platform Partnership
TWIX & Coffee with Matt Cutshall
TWIX tasked Viacom with creating a social campaign to introduce the pairing of the candy bar with c…
Multi-Platform Partnership
The Taste Test Drive by Nicorette
In a world where vapes/ecigs have blurred the lines between quitting and switching, and essentially…
Multi-Platform Partnership
Tubi - 'Not on Netflix' Brand Campaign
Tubi’s tongue-in-cheek ‘Not on Netflix’ brand campaign took into account the price hikes of the cur…
Multi-Platform Partnership
Walmart #DealDropDance
Together, Walmart, Haworth Marketing + Media and Viacom enlisted Terry Crews, Rebel Wilson and othe…
Multi-Platform Partnership
Whoa, Nitro
Introduce Nitro Cold Brew to a National Audience Iced coffee isn’t just a seasonal trend; it’s c…
Multi-Platform Partnership
“The World’s Biggest Case of FOMO” - Etihad Airways 2019 Abu Dhabi GP
In the world of motorsports, Formula 1 is the pinnacle of racing. And in the world of Formula 1, th…