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From the 12th Annual Shorty Awards

SpongeBob 20th

Entered in Multi-Platform Partnership


We’re ready to party! Are you ready to party?! It’s been 20 years since the very first episode of the legendary SpongeBob SquarePants. To celebrate the nautical nonsense of Bikini Bottom, we explored and embraced the elements that have kept SpongeBob relevant in pop culture for the past two decades.

Strategy and Execution

Our strategy implemented a diverse lineup of content aimed at a multi-generational audience, from day-to-day executions such to ambitious, jaw-dropping videos where we upgraded everyday objects, Nickelodeon style! These mesmerizing videos show fans the process behind bringing classic show moments into the real-world. Handsome Squidward Wood Art, DoodleBob Pencil Art & SpongeBob Crop Circle, yes, these are all REAL. And we couldn’t forget the iconic voice cast! We introduced new, never-before-seen experiences by recreating classic scenes in real-life with the legendary actors behind everyone’s favorite Nickelodeon characters.


With our top videos generated over 30M+ video views, the campaign resonated with audiences across all social platforms. Whether you are a new fan or a die-hard goofy goober who’s watched SpongeBobsince 1999, it was impossible to miss out on the F.U.N. of SpongeBob’s 20th anniversary.


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