THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Winner

Multi-Platform Partnership
winner
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that…

Finalists

Multi-Platform Partnership
finalist
gold honor
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's bi…
Multi-Platform Partnership
finalist
gold honor
Let's Ragnarok
King, the creators of Candy Crush, wanted to launch Legend of Solgard, a new mobile game, in a way …
Multi-Platform Partnership
finalist
gold honor
VH1 Martha & Snoop’s Potluck Dinner Party + Hidden Valley Ranch
VH1 partnered with Hidden Valley Ranch to create a 360 convergent program tied to the season premie…
Multi-Platform Partnership
finalist
silver honor
audience honor
Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it i…
Multi-Platform Partnership
finalist
bronze honor
Nike, Collab, and C+C: Nike Young Athletes "Just Do It" Pep Talks
NIKE introduced its iconic tagline "Just Do It" in 1988. Over the past 30 years, it has come to rep…

Nominees

Multi-Platform Partnership
"Gheelish Any Dish"
Organic Valley makes the top-selling Ghee, which is clarified butter, traditionally used in Indian …
Multi-Platform Partnership
2018 MTV EMA Social Insiders
MTV International's MTV EMA is one of the biggest global music events of the year that celebrates t…
Multi-Platform Partnership
31 Days of Halloween
At Hot Topic, Halloween is more than just October 31st. It is a season - in the same sense that the…
Multi-Platform Partnership
A California Inspiration tour with Meagan Morrison of @TravelWriteDraw
In the summer of 2018, fashion illustrator Meagan Morrison of @TravelWriteDraw partnered with The R…
Multi-Platform Partnership
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for des…
Multi-Platform Partnership
Aloft Hotels presents: EMERGING, an original content series
• To raise awareness of Aloft Hotels as the hotel brand for music makers and music lovers • To crea…
Multi-Platform Partnership
Applebee's Launches Catering
When Applebee's Neighborhood Grill + Bar launched their Catering offering nationwide, in November 2…
Multi-Platform Partnership
Battlefield V
For nearly 20 years, EA's Battlefield series has been a pillar of the first-person-shooting game ar…
Multi-Platform Partnership
CheapCaribbean's Vacation Envy
CheapCaribbean.com is the leading online travel agency specializing in beach vacations to the Carib…
Multi-Platform Partnership
Dan TDM Breaks the Internet
Rubber Republic & our "Remarkable Builds" collaborative series have been the catalyst for an increa…
Multi-Platform Partnership
Discover L.A. with Daniel Henney
To promote Los Angeles as the premier destination for leisure travel by creating engaging social me…
Multi-Platform Partnership
Double Dare with Liza Koshy
With Liza Koshy attached to the revival of Nickelodeon's Double Dare, we had a unique opportunity t…
Multi-Platform Partnership
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American commu…
Multi-Platform Partnership
Firestone: A new level of influence.
Our objective was clear, but the goal, complex. How do we instill the values of a legendary manufac…
Multi-Platform Partnership
Hinch is...A Fish out of Water
In order to better capitalize on Arrow's sponsorship of No. 5 IndyCar driver, James Hinchcliffe, th…
Multi-Platform Partnership
IBM's AI Highlights at the Masters with Matt Ryan & Brian Tong
To leverage IBM's partnership with the Masters and to create greater awareness and appreciation for…
Multi-Platform Partnership
Monster Mash
From school functions to trick-or-treat night, the Stop & Shop target customer needs creative inspi…
Multi-Platform Partnership
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection thro…
Multi-Platform Partnership
Porsche Drives High Social Engagement With Special Edition of Carpool Karaoke
In order to boost awareness around the launch of the new Porsche Cayenne, Porsche partnered with CB…
Multi-Platform Partnership
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new …
Multi-Platform Partnership
Silverado Games
The All-New 2019 Chevrolet Silverado was on its way, and we knew that product would take over all m…
Multi-Platform Partnership
The Greatest Season Ever
Flonase set out to increase brand awareness and relevance amongst allergy sufferers in order to inc…
Multi-Platform Partnership
Thrifting Spaces
On National Thrift Shop Day, Value Village™ set out to prove that shopping thrift isn't just fun – …
Multi-Platform Partnership
Vacations are Good for You with Doctor Mike Varshavski
Endless sunshine. Natural wonder. Legendary theme parks. If you can dream it, you can do it in Kiss…