11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Finalists

finalist
gold
Can't Judge a Book
Mastercard has been a sponsor of the GRAMMYs for years, tying our passion for music with music's biggest night and celebration. But, we noticed a disturbing trend. While the biggest night in music tended to focus only on the biggest celebrities and musicians, everyone was starting to look the same.And we weren't alone. The New York Times said, "...
finalist
gold
Let's Ragnarok
King, the creators of Candy Crush, wanted to launch Legend of Solgard, a new mobile game, in a way that would appeal to gamers and differentiate themselves from previous titles.The surprisingly tough RPG had an unfamiliar IP and a specific audience of strategy-focused gamers who are generally skeptical of sponsored brand partnerships. To make a ...
finalist
gold
VH1 Martha & Snoop’s Potluck Dinner Party + Hidden Valley Ranch
VH1 partnered with Hidden Valley Ranch to create a 360 convergent program tied to the season premiere of Martha & Snoop's Potluck Dinner Party (M&S) to showcase the product versatility of Hidden Valley Ranch (HVR) Seasoning and to promote the brand's "Amp up the flavor" creative messaging. Our cross-platform approach includes a multi-episode spo...
finalist
silver
audience
Seize the Awkward
Suicide is the second leading cause of death amongst young adults and for every youth suicide, it is estimated that 100 – 200 attempts are made.Young adulthood is a critical time in a person's life when they may experience greater stress from life changes like leaving high school, moving from home and starting college. It's also a time when ment...
finalist
bronze
Nike, Collab, and C+C: Nike Young Athletes "Just Do It" Pep Talks
NIKE introduced its iconic tagline "Just Do It" in 1988. Over the past 30 years, it has come to represent the brand's indominable spirit and become a rallying cry for athletes chasing their dreams.To celebrate Just Do It's 30th anniversary, NIKE wanted to re-emphasize the tagline, developing special edition products and building campaigns that w...

Nominees

"Gheelish Any Dish"
Organic Valley makes the top-selling Ghee, which is clarified butter, traditionally used in Indian food and known for its deep, rich flavor. Ghee's high-heat performance makes it perfect for any kind of cooking or baking. The problem was few recipes list ghee as an ingredient. And the number one reason people don't buy ghee is they don't know what to do w...
2018 MTV EMA Social Insiders
MTV International's MTV EMA is one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.Driving fan e...
31 Days of Halloween
At Hot Topic, Halloween is more than just October 31st. It is a season - in the same sense that the holidays are not just about one day. The Halloween season includes visiting horror nights at theme parks, watching our favorite horror movies, going to a pumpkin patch and carving pumpkins, Halloween parties, cosplaying at LA Comic Con - and of course, Hall...
A California Inspiration tour with Meagan Morrison of @TravelWriteDraw
In the summer of 2018, fashion illustrator Meagan Morrison of @TravelWriteDraw partnered with The Ritz-Carlton and The Steven Kent Winery for a tour through various Ritz-Carlton destinations throughout California: Rancho Mirage, Santa Barbara, San Francisco, and Half Moon Bay. "The California Inspiration Tour" was a journey in search of defining moments t...
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
Aloft Hotels presents: EMERGING, an original content series
• To raise awareness of Aloft Hotels as the hotel brand for music makers and music lovers • To create influencer- and musician-led content that engages Aloft's self-expresser audience and communicates the brand's support of emerging music talent • To create content with longevity that works across multiple digital platforms
Applebee's Launches Catering
When Applebee's Neighborhood Grill + Bar launched their Catering offering nationwide, in November 2018, Current was called upon to spread the word among consumers and target audiences, specifically Applebee's Routine Traditionalists and Value Seekers, to drive awareness and trial.
Battlefield V
For nearly 20 years, EA's Battlefield series has been a pillar of the first-person-shooting game arena. With cutting-edge graphics, action-packed settings, and fiercely competitive company, Battlefield has thrilled audiences throughout the years across consoles.In the midst of competition like notable series Call of Duty and the newcomer, Fortnite, EA wan...
CheapCaribbean's Vacation Envy
CheapCaribbean.com is the leading online travel agency specializing in beach vacations to the Caribbean, Mexico, South and Central America with a true passion for travel. Often top-of-mind for budget conscious travelers, CheapCaribbean wanted to reach millennial travelers with a unique experiential vacation and garner top-tier media placements. In an effo...
Dan TDM Breaks the Internet
Rubber Republic & our "Remarkable Builds" collaborative series have been the catalyst for an increasingly fruitful partnership between eBay & Disney.In plain English, eBay UK & Disney have form doing high impact social activations with Rubber Republic to celebrate Disney cinema releases (notably around the Star Wars & Marvel franchises).In November 2018 t...
Discover L.A. with Daniel Henney
To promote Los Angeles as the premier destination for leisure travel by creating engaging social media content that resonates with our target markets domestically and around the world.South Korea was identified as an important growth market for Los Angeles and displays tremendous long-term potential. As part of ongoing efforts in the South Korean market, ...
Double Dare with Liza Koshy
With Liza Koshy attached to the revival of Nickelodeon's Double Dare, we had a unique opportunity to connect a beloved show with one of the most relevant stars of this generation. Liza was uniquely suited to usher Double Dare into the hearts and minds of kids everywhere, and our job in social was to create opportunities for Liza's authentic voice to shine...
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment that speaks to the culture.
Firestone: A new level of influence.
Our objective was clear, but the goal, complex. How do we instill the values of a legendary manufacturer into the modern digital landscape? The Firestone Tires brand already had an incredible legacy dating back to its founder, the Americana dreamer Harvey Firestone, way back in 1900. While his message was about the work, commitment and communal drive in a...
Hinch is...A Fish out of Water
In order to better capitalize on Arrow's sponsorship of No. 5 IndyCar driver, James Hinchcliffe, the social media team was tasked with finding new ways to work with – and highlight – James in a way that both boosted the Arrow brand and drew in Arrow employees.Working with social media agency Room 214, and production agency Big Block, the concept of sendin...
IBM's AI Highlights at the Masters with Matt Ryan & Brian Tong
To leverage IBM's partnership with the Masters and to create greater awareness and appreciation for IBM's technology leadership and innovation with a focus on its' Artificial Intelligence solutions. Position IBM as a thought leader and storyteller, using technology solutions to create memorable sports and entertainment experiences, built to share on socia...
Monster Mash
From school functions to trick-or-treat night, the Stop & Shop target customer needs creative inspiration to make Halloween special. We were asked to reach new audiences on Instagram by providing tips, recipes, crafts, and hacks that would make our customer the hero of the holiday.
Pizza Hut 'Hometown Heroes' (Produced by Verizon Media)
Establish Pizza Hut as the official pizza for football fans and create an emotional connection through content, all at scale.
Porsche Drives High Social Engagement With Special Edition of Carpool Karaoke
In order to boost awareness around the launch of the new Porsche Cayenne, Porsche partnered with CBS's "The Late Late Show with James Corden" and Maroon 5 lead singer, Adam Levine, to feature the Cayenne in a segment of "Carpool Karaoke" (CPK) on The Late Late Show. Porsche sought to leverage the popular segment to engage new audiences in an exciting, nat...
Samsung Wearables Influencer Activation
Samsung expanded its wearables portfolio in mid-2017 and was looking to drive awareness of the new products and position Samsung Mobile as a leader in the category. By working with relevant influencers around the world, we wanted to show how people can use Samsung devices as part of their daily routine as they pursue a well-balanced, healthy and fulfillin...
Silverado Games
The All-New 2019 Chevrolet Silverado was on its way, and we knew that product would take over all marketing, so selling the 2018 Silverado became a top priority. The pickup truck, after all, is the lifeblood of the automotive industry; it's the vehicle companies most depend on for profitability. So, leaving the current models on the lots was simply not an...
The Greatest Season Ever
Flonase set out to increase brand awareness and relevance amongst allergy sufferers in order to increase sales and category share.The OTC allergy category is highly commoditized, with most treaters using OTC allergy pills as their first-line of treatment. But most pills don't treat nasal congestion, Flonase does. It's a nasal spray that offers more comple...
Thrifting Spaces
On National Thrift Shop Day, Value Village™ set out to prove that shopping thrift isn't just fun – it's fundamentally good for your wallet, your home and the environment. We knew millennials were interested in thrift, but they weren't shopping at Value Village™. So, we had to inspire them with unique style and take ownership of National Thrift Shop Day.To...
Vacations are Good for You with Doctor Mike Varshavski
Endless sunshine. Natural wonder. Legendary theme parks. If you can dream it, you can do it in Kissimmee. Central Florida has been a storied family vacation spot for decades, but Experience Kissimmee faced challenges in bringing visitors to the destination, including tough competition from Visit Orlando and a new brand that had yet to build up the years o...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.