THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
Tele2 Gigabeats
Tele2 is the fastest growing operator in the world, but in Russia its positions are not so strong. …

Finalists

Creative use of Technology
finalist
gold honor
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 2…
Creative use of Technology
finalist
COR COVID Communication Center Gives a Real-Time Finger on the Pulse of COVID-19 Conversations
When the US officially declared COVID-19 a pandemic on March 11, the amount of media coverage was o…
Creative use of Technology
finalist
Chefbot
Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they alre…
Creative use of Technology
finalist
MoonPie MoonMate
Social distancing is tough. Being lonely and isolated from friends and family — while important — j…
Creative use of Technology
finalist
audience honor
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a c…
Creative use of Technology
finalist
Verizon 360 Live: The Macy’s Thanksgiving Day Parade REIMAGINED
Capture the hearts and minds of people during the holidays in a fresh, engaging way while enabling …

Nominees

Creative use of Technology
Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, wi…
Creative use of Technology
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved…
Creative use of Technology
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic…
Creative use of Technology
MTV's Jersey Shore Family Vacation - Valentine's Day E-Card Site
The Jersey Shore Valentines Day E-Card website was built to boost engagement leading into a new sea…
Creative use of Technology
Text for Humanity
Sinch is a Swedish cloud communications platform handling texting and voice calling for clients suc…
Creative use of Technology
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Expe…
Creative use of Technology
Unilink
To use creativity with technology, in order to even the odds in a box office battle
Creative use of Technology
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better.…
Creative use of Technology
Where the Money Is
BioCatch is a digital identity company that serves a highly sophisticated set of buyers within majo…
Creative use of Technology
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five…
Creative use of Technology
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to conne…