ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

finalist
gold
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 200 years. And though they run an incredibly sophisticated operation, overseeing trillions of transactions a day, perception of BNY Mellon had changed from trusted innovator to outdated and dormant.   To reverse the trend, we developed a new brand …
finalist
COR COVID Communication Center Gives a Real-Time Finger on the Pulse of COVID-19 Conversations
When the US officially declared COVID-19 a pandemic on March 11, the amount of media coverage was overwhelming. THE CHALLENGE It changed minute by minute as new research and clinical insights broke, making it increasingly difficult to stay on top of the news, separate fact from fiction or even discern what was important. This proved problema…
finalist
Chefbot
Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they already have  by finding recipes which use those ingredients. For users, it’s as easy as snapping a photo of their ingredients, tweeting the photo to @KrogerChefbot on Twitter, and cooking one of the recipes Chefbot replies with. For Kroger, it meant tea…
finalist
MoonPie MoonMate
Social distancing is tough. Being lonely and isolated from friends and family — while important — just sucks. Even as stay-at-home orders are being lifted in parts of the country, it’s becoming harder and harder for people to stay safely inside. And seeing the same somber, black-and-white, light piano music ads that every brand was doing over and …
finalist
audience
The Ocean League
  The Ocean Agency (non-profit) teamed up with UN Environment Programme and Adobe to develop a campaign using creativity, technology, and powerful partnerships that could raise awareness about the crisis facing the ocean and inspire the support necessary to help fast-track ocean conservation and climate action. We launched The Ocean League c…
finalist
Verizon 360 Live: The Macy’s Thanksgiving Day Parade REIMAGINED
Capture the hearts and minds of people during the holidays in a fresh, engaging way while enabling innovation using the power of Verizon 5G. Deliver business results during the critical Cyber Five (Thanksgiving, Black Friday, Cyber Saturday, Cyber Sunday, and Cyber Monday) timeframe and the entire holiday season. To deliver on business impact a…

Nominees

Doctor Who: Take The TARDIS
BBCA challenged us to surprise fans for the return of Doctor Who, now played by Jodie Whittaker, with a stunt to drive event viewing and linear + social engagement.  Our campaign for the premiere brought the TARDIS to viewers at home and in cinema using augmented reality.
H-E-B helps Texas Holiday Even Brighter through AR innovation
2020 was tough but the Texas spirit is tougher and there's nothing more Texan than H-E-B, a beloved grocery store brand focused on making the lives of Texans better since 1905. As the holiday season grew near, H-E-B was determined to be the literal light at the end of the tunnel, helping, inspiring and empowering Texans to "Holiday Even Brighter".  From …
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic, Pauly and the crew traveled to a fully rented out resort in Las Vegas to reunite. Pauly takes over the resort’s gift shop with none other than Jersey Shore merchandise. Our objective for this campaign was to drive awareness of the consumer products line for …
MTV's Jersey Shore Family Vacation - Valentine's Day E-Card Site
The Jersey Shore Valentines Day E-Card website was built to boost engagement leading into a new season premiere, increase social chatter around the series and use our IP to capitalize on a national holiday that fell within the promotional window for a new season.  
Text for Humanity
Sinch is a Swedish cloud communications platform handling texting and voice calling for clients such as Facebook, Whatsapp and Google. Several studies have investigated possible links between social media and smartphone use and poor mental health, including symptoms of depression and anxiety… it doesn’t look good.  Could Sinch demonstrate the power of…
The King of the 2020 VMAs
Program Objectives: Leverage VMA cultural relevance to generate Burger King brand love Experiment with partnership innovation to drive buzz and intrigue among fans Bolster fan engagement by maximizing rewards via the Burger King app   This campaign was inspired by two core insights that gained prevalence during the 2020 pandemic:  QR…
Unilink
To use creativity with technology, in order to even the odds in a box office battle
Unlimited Eye Browsing
Visible stepped on the scene as a wireless service ready to change wireless service—for the better. But to do that, we had to first build awareness about who we are and how we’re different. Enter: a series of straight-up, self-aware commercials featuring Dan Levy promoting our $40/month offering, including unlimited data for unlimited Internet browsing. In …
Where the Money Is
BioCatch is a digital identity company that serves a highly sophisticated set of buyers within major global banks with anti-fraud technology called behavioral biometrics. These include C-level executives within technology and the heads of fraud and various business units.  The competitors in its market niche, which include household names like IBM, MasterCa…
Wild Turkey Guided Tasting Experience
Whiskey has always been more than a spirit: it’s an iconic American tradition. And in the last five years alone, more than 2.5 million people have visited the Kentucky Bourbon Trail to experience that tradition. But with travel plans on hold, Wild Turkey looked for ways to create a virtual journey to the Bluegrass State.
Wunnascopes
Astrology served as the main theme throughout Gunna’s Wunna album release. With the intent to connect Gunna to astrology, Wunnascope, a highly engaging fan experience with a unique spin on astrology through the lens of Hip Hop’s biggest artist, Gunna, was created to bridge the two. The aim of Wunnascope was to create a unique fan experience that would promo…