ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Jersey Shore Family Vacation Shoppable Content

Silver Distinction in Retail & E-Commerce

Entered in Creative use of Technology

Objective

MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic, Pauly and the crew traveled to a fully rented out resort in Las Vegas to reunite. Pauly takes over the resort’s gift shop with none other than Jersey Shore merchandise. Our objective for this campaign was to drive awareness of the consumer products line for the new season, and for the first time, seamlessly activate commerce within the content experience to allow viewers to shop directly from the linear episode.

Strategy

We developed a proprietary technology to split impressions from a single code prompted to consumers on air, allowing the most simple consumer experience to shop the episode. The activation extended beyond MTV linear, through a new Voice Beta program with Amazon, and shoppable images on ecommerce and social media to create a truly shoppable content experience across all consumer touch points.

ViacomCBS launched this first truly shoppable content experience, enabling commerce to be split between various assortments at separate retail locations from a single code on screen. Though the linear experience was at the core of the program, we extended the shoppable content approach through all entry points of the consumer journey, inclusive of voice shopping beta program, shoppable imagery on ecommerce, and enabling tap to shop on social media.

Results

The integration successfully impacted our consumer products business with +3628% sales lift day over day after the first airing and +321% increase in site traffic year over year. Paid search resulted in a +463% lift in sales, proving that the integration not only drove sales during the episode, but prompted users to take action after the show!

Media

Produced by

ViacomCBS Consumer Products

Links