THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 13th Annual Shorty Awards Best in Retail and E-Commerce

This award honors the best use of social media or digital by retail and e-commerce brands, e-commerce platforms and retail publications. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…

Finalists

Retail & E-Commerce
finalist
gold honor
audience honor
Chefbot
Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they alre…
Retail & E-Commerce
finalist
silver honor
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic…
Retail & E-Commerce
finalist
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the…
Retail & E-Commerce
finalist
Driving Traffic to Support JOANN Stores’ Benevolent Mission with Collaborative Social Ads
When COVID-19 emerged in March 2020, no one was prepared for the impact it would leave. Amidst this…
Retail & E-Commerce
finalist
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …

Nominees

Retail & E-Commerce
Belk's Very Merry Surprise
In 2020, life changed before consumers’ eyes and societal norms shifted daily amidst the global pan…
Retail & E-Commerce
Crest Whitening Emulsions Campaign
Building on their portfolio of teeth whitening offerings, Crest introduced in 2020 their new Crest …
Retail & E-Commerce
Discovering Growth in Sales & Young Minds Alike
Discovery Toys is the nation’s premier learning toy company dedicated to aiding childhood developme…
Retail & E-Commerce
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while suppor…
Retail & E-Commerce
LTK Video Shopping
The forced shift to online shopping last year brought incredible adaptation to the retail industry …
Retail & E-Commerce
Old Navy - When a Store’s Doors Close, a Window to Digital Commerce Opens
In March 2020, brick and mortar retailers faced an enormous challenge. Entire cities were rapidly s…
Retail & E-Commerce
Plussed Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Retail & E-Commerce
Restructuring Wrangler’s Paid Social Campaigns to Ensure Record-Breaking Q4 Success
Wrangler was interested to see if they were losing out to competitors and with the effects of COVID…
Retail & E-Commerce
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with somet…