THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards Best in Retail and E-Commerce

This award honors the best use of social media or digital by retail and e-commerce brands, e-commerce platforms and retail publications. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…

Finalists

Retail & E-Commerce
finalist
gold honor
audience honor
Chefbot
Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they alre…
Retail & E-Commerce
finalist
silver honor
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic…
Retail & E-Commerce
finalist
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the…
Retail & E-Commerce
finalist
Driving Traffic to Support JOANN Stores’ Benevolent Mission with Collaborative Social Ads
When COVID-19 emerged in March 2020, no one was prepared for the impact it would leave. Amidst this…
Retail & E-Commerce
finalist
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …

Nominees

Retail & E-Commerce
Belk's Very Merry Surprise
In 2020, life changed before consumers’ eyes and societal norms shifted daily amidst the global pan…
Retail & E-Commerce
Crest Whitening Emulsions Campaign
Building on their portfolio of teeth whitening offerings, Crest introduced in 2020 their new Crest …
Retail & E-Commerce
Discovering Growth in Sales & Young Minds Alike
Discovery Toys is the nation’s premier learning toy company dedicated to aiding childhood developme…
Retail & E-Commerce
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while suppor…
Retail & E-Commerce
LTK Video Shopping
The forced shift to online shopping last year brought incredible adaptation to the retail industry …
Retail & E-Commerce
Old Navy - When a Store’s Doors Close, a Window to Digital Commerce Opens
In March 2020, brick and mortar retailers faced an enormous challenge. Entire cities were rapidly s…
Retail & E-Commerce
Plussed Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Retail & E-Commerce
Restructuring Wrangler’s Paid Social Campaigns to Ensure Record-Breaking Q4 Success
Wrangler was interested to see if they were losing out to competitors and with the effects of COVID…
Retail & E-Commerce
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with somet…