ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Retail and E-Commerce

This award honors the best use of social media or digital by retail and e-commerce brands, e-commerce platforms and retail publications. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Finalists

finalist
gold
audience
Chefbot
Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they already have  by finding recipes which use those ingredients. For users, it’s as easy as snapping a photo of their ingredients, tweeting the photo to @KrogerChefbot on Twitter, and cooking one of the recipes Chefbot replies with. For Kroger, it meant tea…
finalist
silver
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic, Pauly and the crew traveled to a fully rented out resort in Las Vegas to reunite. Pauly takes over the resort’s gift shop with none other than Jersey Shore merchandise. Our objective for this campaign was to drive awareness of the consumer products…
finalist
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the Georgia Lottery. But we also wanted to reach a newer, younger player who typically doesn’t play lottery games.   
finalist
Driving Traffic to Support JOANN Stores’ Benevolent Mission with Collaborative Social Ads
When COVID-19 emerged in March 2020, no one was prepared for the impact it would leave. Amidst this global pandemic, people all over the United States have shown the engagement and embodiment of “help thy neighbor.”  JOANN was inspired by customers who were looking to help during this unprecedented crisis. The retailer wanted to contribute to t…
finalist
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity to transform the biggest shopping day of the year into an e-commerce-focused experience. So, instead of one day of super sales, we turned Black Friday into Deals For Days—allowing our customers to shop Black Friday-level deals all November long. O…

Nominees

Belk's Very Merry Surprise
In 2020, life changed before consumers’ eyes and societal norms shifted daily amidst the global pandemic. For a department store like Belk, continuing to safely open its doors to customers meant more than it ever had before. Belk knew it needed to meet consumers where they were every challenging step of the way. While already working to find ways to expa…
Crest Whitening Emulsions Campaign
Building on their portfolio of teeth whitening offerings, Crest introduced in 2020 their new Crest Whitening Emulsions, featuring three new products utilizing first-of-its-kind technology. In debuting a breakthrough innovation of this type – to be marketed as the better, faster, easier teeth whitening experience for consumers – a key goal was building aware…
Discovering Growth in Sales & Young Minds Alike
Discovery Toys is the nation’s premier learning toy company dedicated to aiding childhood development through educational play. Trusted for over 40 years in the toy industry, Discovery Toys fuels the fundamental skills, curiosity, and passion that leads to learning success for children.  Coming on as a client of 1SEO Digital Agency in February 2020 with …
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while supporting ongoing product launches. Due to the visual nature of Facebook and Instagram, these platforms had the most opportunity for ColourPop’s eye-catching products. The brand’s biggest challenge had been its campaign organization: with a strong inventory of …
LTK Video Shopping
The forced shift to online shopping last year brought incredible adaptation to the retail industry – with changes that’d otherwise take several years, happening in mere months. For influencer marketing, last year served to underscore the critically important role influencers play for brands and retailers. Their ability to act as a distributed sales force in…
Old Navy - When a Store’s Doors Close, a Window to Digital Commerce Opens
In March 2020, brick and mortar retailers faced an enormous challenge. Entire cities were rapidly shutting down in response to a global pandemic with no end in sight, and government officials were ordering nonessential businesses to close their doors. Almost immediately, the  risk was quite real for all retailers, who had to quickly evolve. Old Navy took im…
Plussed Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores every week in the United States. With COVID-19 impacting people’s shopping habits in the long-term, Walmart’s retail dominance was under threat. With life more complicated than ever, and with shoppers increasingly turning to fast, time-saving solutions,…
Restructuring Wrangler’s Paid Social Campaigns to Ensure Record-Breaking Q4 Success
Wrangler was interested to see if they were losing out to competitors and with the effects of COVID-19, Wrangler's media budget was spread thin. As a result, they were seeing low efficiency due to an attempt to support several different lines of business (LBU) without a proper social strategy. For example, the account used to be broken down by ‘Modern Line’…
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with something innovative, surprising and even a little silly. Something to make people smile. What were we doing when we couldn’t do the things that usually bring joy, like shopping, going dancing, or hanging out with loved ones? Your kids, your mom, your boss, y…