13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Retail and E-Commerce

This award honors the best use of social media or digital by retail and e-commerce brands, e-commerce platforms and retail publications. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.


Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they already have  by finding recipes which use those ingredients. For users, it’s as easy as snapping a photo of their ingredients, tweeting the photo to @KrogerChefbot on Twitter, and cooking one of the recipes Chefbot replies with. For Kroger, it meant tea…
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic, Pauly and the crew traveled to a fully rented out resort in Las Vegas to reunite. Pauly takes over the resort’s gift shop with none other than Jersey Shore merchandise. Our objective for this campaign was to drive awareness of the consumer products…
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the Georgia Lottery. But we also wanted to reach a newer, younger player who typically doesn’t play lottery games.   
Driving Traffic to Support JOANN Stores’ Benevolent Mission with Collaborative Social Ads
When COVID-19 emerged in March 2020, no one was prepared for the impact it would leave. Amidst this global pandemic, people all over the United States have shown the engagement and embodiment of “help thy neighbor.”  JOANN was inspired by customers who were looking to help during this unprecedented crisis. The retailer wanted to contribute to t…
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community to buy and sell coveted shoes for over 25 years. Recently a new crop of competitors such as StockX and GOAT has popped up, borrowing eBay’s same model but with slicker more user-friendly websites and none of the baggage that comes with being eBay. The…
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity to transform the biggest shopping day of the year into an e-commerce-focused experience. So, instead of one day of super sales, we turned Black Friday into Deals For Days—allowing our customers to shop Black Friday-level deals all November long. O…


Belk's Very Merry Surprise
In 2020, life changed before consumers’ eyes and societal norms shifted daily amidst the global pandemic. For a department store like Belk, continuing to safely open its doors to customers meant more than it ever had before. Belk knew it needed to meet consumers where they were every challenging step of the way. While already working to find ways to expa…
Crest Whitening Emulsions Campaign
Building on their portfolio of teeth whitening offerings, Crest introduced in 2020 their new Crest Whitening Emulsions, featuring three new products utilizing first-of-its-kind technology. In debuting a breakthrough innovation of this type – to be marketed as the better, faster, easier teeth whitening experience for consumers – a key goal was building aware…
Discovering Growth in Sales & Young Minds Alike
Discovery Toys is the nation’s premier learning toy company dedicated to aiding childhood development through educational play. Trusted for over 40 years in the toy industry, Discovery Toys fuels the fundamental skills, curiosity, and passion that leads to learning success for children.  Coming on as a client of 1SEO Digital Agency in February 2020 with …
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while supporting ongoing product launches. Due to the visual nature of Facebook and Instagram, these platforms had the most opportunity for ColourPop’s eye-catching products. The brand’s biggest challenge had been its campaign organization: with a strong inventory of …
LTK Video Shopping
The forced shift to online shopping last year brought incredible adaptation to the retail industry – with changes that’d otherwise take several years, happening in mere months. For influencer marketing, last year served to underscore the critically important role influencers play for brands and retailers. Their ability to act as a distributed sales force in…
Old Navy - When a Store’s Doors Close, a Window to Digital Commerce Opens
In March 2020, brick and mortar retailers faced an enormous challenge. Entire cities were rapidly shutting down in response to a global pandemic with no end in sight, and government officials were ordering nonessential businesses to close their doors. Almost immediately, the  risk was quite real for all retailers, who had to quickly evolve. Old Navy took im…
Plussed Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores every week in the United States. With COVID-19 impacting people’s shopping habits in the long-term, Walmart’s retail dominance was under threat. With life more complicated than ever, and with shoppers increasingly turning to fast, time-saving solutions,…
Restructuring Wrangler’s Paid Social Campaigns to Ensure Record-Breaking Q4 Success
Wrangler was interested to see if they were losing out to competitors and with the effects of COVID-19, Wrangler's media budget was spread thin. As a result, they were seeing low efficiency due to an attempt to support several different lines of business (LBU) without a proper social strategy. For example, the account used to be broken down by ‘Modern Line’…
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with something innovative, surprising and even a little silly. Something to make people smile. What were we doing when we couldn’t do the things that usually bring joy, like shopping, going dancing, or hanging out with loved ones? Your kids, your mom, your boss, y…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!