THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

From the 13th Annual Shorty Awards Best in Retail and E-Commerce

This award honors the best use of social media or digital by retail and e-commerce brands, e-commerce platforms and retail publications. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Winner

Retail & E-Commerce
winner
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…

Finalists

Retail & E-Commerce
finalist
gold honor
audience honor
Chefbot
Chefbot is a first-of-its-kind AI tool that helps people make the most of the ingredients they alre…
Retail & E-Commerce
finalist
silver honor
Jersey Shore Family Vacation Shoppable Content
MTV’s Jersey Shore Family Vacation returned for Season 4 in November 2020. In light of the pandemic…
Retail & E-Commerce
finalist
Cash Pop
Cash Pop, a new game from the Georgia Lottery, was created to drive retail and online sales for the…
Retail & E-Commerce
finalist
Driving Traffic to Support JOANN Stores’ Benevolent Mission with Collaborative Social Ads
When COVID-19 emerged in March 2020, no one was prepared for the impact it would leave. Amidst this…
Retail & E-Commerce
finalist
Walmart #UnwrapTheDeals - Bringing Black Friday to TikTok
In a year when most in-person events turned digital, Walmart was faced with the unique opportunity …

Nominees

Retail & E-Commerce
Belk's Very Merry Surprise
In 2020, life changed before consumers’ eyes and societal norms shifted daily amidst the global pan…
Retail & E-Commerce
Crest Whitening Emulsions Campaign
Building on their portfolio of teeth whitening offerings, Crest introduced in 2020 their new Crest …
Retail & E-Commerce
Discovering Growth in Sales & Young Minds Alike
Discovery Toys is the nation’s premier learning toy company dedicated to aiding childhood developme…
Retail & E-Commerce
Granular Audience Strategy and Testing Drives Revenue and Higher AOV at Scale
ColourPop needed a data-driven and scalable media strategy to grow revenue efficiently while suppor…
Retail & E-Commerce
LTK Video Shopping
The forced shift to online shopping last year brought incredible adaptation to the retail industry …
Retail & E-Commerce
Old Navy - When a Store’s Doors Close, a Window to Digital Commerce Opens
In March 2020, brick and mortar retailers faced an enormous challenge. Entire cities were rapidly s…
Retail & E-Commerce
Plussed Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Retail & E-Commerce
Restructuring Wrangler’s Paid Social Campaigns to Ensure Record-Breaking Q4 Success
Wrangler was interested to see if they were losing out to competitors and with the effects of COVID…
Retail & E-Commerce
Walmart Holiday Shop-A-Long
In 2020, our customers needed joy. As December rolled around, we decided to end the year with somet…